CX expert series: Dean Arcan – Bupa Global
Bupa Global know that supporting globally-minded individuals means thinking globally themselves. They have advisors, doctors and nurses based around the world, helping provide a multi-lingual service – giving customers the benefit of their international experience. To maintain this focus, they remain free of shareholders, re-investing profits back into the business. It fuels their drive to improve their services and offer access to cutting-edge care.
Bupa Global’s award-winning customer experience program is focused on putting customers at the heart of the business. In this short video, Dean Arcan, CX Leader at the company talk about what he’s most proud of in their CX work. He explains how the team have worked to build a CX community across the business, engaging people at every level to ensure they remain passionate about doing the right thing for customers. Dean also offers his advice to organizations just getting starting on their Voice of the Customer journey. He highlights the importance of maintaining the right balance between CX technology, people, and processes to deliver a framework for success. He says that without that balance, businesses will struggle to succeed – and on occasions, his team has learned the hard way!
Finally, Dean talks about his experience of working with Forsta. Over several years, Forsta and Bupa Global have built a true partnership that goes beyond a customer/vendor relationship and has become a true team of peers, working together towards a common goal.
Forsta SmartHub Capture, analyze and respond to customer feedback in real-time from a single, centralized hub. For the first time, you can easily capture and map all customer data from all your customer touchpoints into an intelligent hub. By moving beyond survey results and adding customer data such as call center interaction, social media and […]
How research agencies can thrive in a downturn Research agencies that combine leading-edge software with deep human expertise will be strongly positioned to create value for their clients – whatever the economic climate. But how do you execute this? And how do you maximise the Human Experience opportunity in a downturn? In this expert webinar […]
CX Predictions for 2023: In Conversation with guest Forrester 2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours. […]
Get industry insights that matter,
delivered direct to your inbox