CX chat with Zancesca Spagnoletti: Philadelphia Insurance
In this short video interview, Zancesca Spagnoletti, AVP Customer Experience at Philadelphia Insurance Companies provides tips on getting starting with a Voice of the Customer program, talks about highlights of the Customer Experience activities at Philadelphia Insurance Companies, and describes her experience of working with Forsta.
Zancesca highlights the importance of getting not only executive buy-in for a CX program, but also how to ensure that stakeholders around the company become natural advocates of the purpose of the program. At PHLY, the Voice of the Customer has become part of the DNA of the business, and in this interview you’ll learn how they’ve achieved this to drive employee engagement and customer success.
CRM connector for Salesforce Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Salesforce, you can optimize all your customer interactions throughout the customer […]
Many feedback programs measure Net Promoter Score movements, but few can reveal the “why” of customer behavior. Forsta’s HX Benchmarks puts performance in context so you can understand what great experiences look like for your customers. Learn more about the human-centered intelligence you need to outperform the market.
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