Connecting research & human experience for MRAs
Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies.
But that’s not true.
Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations understand their audiences.
At Forsta, we strongly believe in this second narrative. In fact, we think this is a new golden age for agencies. We work with hundreds of great research companies all over the world. Every day, we see inspiring examples of innovation, client impact and commercial success.
Our four-part webinar series explores some of the key strategies with which agencies can be successful in this new era for the insights industry.
The fourth and final part of this webinar series will demonstrate how research agencies can embrace the fast-growing opportunities in Customer, Employee and User Experience.
Part 4: Connecting Research & Human Experience
- How CX, EX and UX are growing at a much faster rate than traditional categories of market research
- Why this is much more of an opportunity for research agencies than a threat
- How agencies already have many of the skills in place to compete successfully in these categories
- Case studies of research companies who have built robust revenue streams using Human Experience capabilities
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