Liberty Hardware’s in-house research team streamlined strategy

The challenge

In the fast-moving world of home improvement retail, product appeal and placement can make or break success. For Liberty Hardware, a key player in bath accessories, cabinet hardware, and home organization, research has always played a vital role in informing what to launch, tweak, or retire.

As Liberty’s market matured and their portfolio expanded, they saw a crucial opportunity: Instead of just trying new tech, why not transform how they generate insights to fuel business growth?

From the start, it was about more than surveys: It was about unlocking an ecosystem for deeper insight with less lift.

One of the biggest bottlenecks Forsta unblocked for Liberty was manual sample sourcing. With their previous platform, Liberty Hardware’s Research Programmer said this felt like “an arduous test.” The team had to search for vendors, negotiate rates, and track bids. An overwhelming process for a lean research team.

The answer to these challenges? Liberty Hardware partnered with Forsta’s Decipher, choosing it for its intuitive survey design, seamless sample integration, and expert, market research-focused project management support.

The solution

Smarter sampling, seamless studies, and full control.

Instead of outsourcing to full-service agencies, Liberty strengthened their specialized in-house research model with Forsta’s solutions. They program most surveys internally using the intuitive platform. For more complex projects or niche respondent targets, Forsta’s expert team steps in.

Forsta’s user-friendly interface allows their team to create, modify, and field surveys quickly and independently, without the technical headaches they faced with previous suppliers’ rigid programming structure.

The real game-changer? Sample support.

“When I program a survey, I simply flag it to Forsta,” said their Research Programmer. “Our project manager takes care of everything. Vetting vendors, pulling bids, launching the study. I don’t have to touch it. It’s seamless.”

Whereas previously they “had to manage our own sample, fielding took forever, and the programming was clunky. We needed something simpler, smarter, and scalable. That’s what Forsta gave us,” explains Liberty’s Senior Market Research Manager.

The results?

Read the full case study to find out more