Sports apparel titan defines gold standard for global brand tracking

Everyone knows this leading sportswear brand. But does
the brand know its own reputation?

This global sports apparel giant, with billions in revenue, faced challenges in tracking the health and perception of its brand on a global scale. The company lacked standardized reporting across its diverse retail channels and relied heavily on costly third-party vendors, which often delivered low-quality, inconsistent data. So, how can this market-dominating brand keep its finger on the pulse of a presence that spans so many locations and indirect channels across the world’s largest markets?

Enter Forsta, a company with 25+ years of experience in handling highly complex brand tracking studies. As a dominant market leader for professional researchers, with more than 50% market share, Forsta is well-versed in addressing the intricate needs of global brands.

This sportswear star trusts Forsta’s professional services team for their expertise in managing complex research projects, as well as their deep knowledge of programming
consultation and execution best practices. As an extension to their internal teams, together they deliver best-in-class insights for the brand.

As a first step in executing a world-leading brand tracking study, the company needed to gather a wide range of opinions on customer experiences across both its retail partners and branded retail channels in key US and international markets.