Does your research have feelings? How to enhance your quantitative research with qualitative depth
Modern survey technology helps you gather feedback from hundreds or thousands of people. All around the world. In just a few hours.
Surveys measure experiences, test new products, and predict elections. And now you can make them even more powerful. Qualitative research supercharges surveys with depth, colour and relatable stories.
So you can help your clients and stakeholders to understand data, grasp your insights and make decisions more confidently. With quant + qual it really is a case of 1+1=3.
Industry expert, Mike Stevens, and Debi Hart, VP Product Manager at Forsta discuss:
- Why qualitative research is growing in importance
- The 3 critical ways it enhances survey research
- The 3 simple tools for adding qualitative depth to your own quantitative survey research.
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Many feedback programs measure Net Promoter Score movements, but few can reveal the “why” of customer behavior. Forsta’s HX Benchmarks puts performance in context so you can understand what great experiences look like for your customers. Learn more about the human-centered intelligence you need to outperform the market.
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