Web Summit Masterclass: Storytelling the Human Experience of data
Throughout the history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can frame current customer experience insights and deliver future insights before the story is even told.
Key takeaways:
- Learn how to use story archetypes that echo across cultures, continents, and history to better understand your customer insights
- Review real life customer experience successes from Best Buy and the Automobile Association
- Explore how Forsta technology can help tell the untold story and discover chapters you’ve never seen before
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