Web Summit Masterclass: Storytelling the Human Experience of data

Throughout the history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can frame current customer experience insights and deliver future insights before the story is even told. 

Key takeaways: 

• Learn how to use story archetypes that echo across cultures, continents, and history to better understand your customer insights 
• Review real life customer experience successes from Best Buy and the Automobile Association 
• Explore how Forsta technology can help tell the untold story and discover chapters you’ve never seen before