Voice of Customer: What does this REALLY mean?
Voice of the customer. At its core, we can all agree it is exactly what it says – giving your customer a voice – but what happens when you really dig into what VoC means within organizations and how it is implemented? Should we rather be talking about the larger bucket of “Customer Feedback”? Even then, what do we mean by that? What questions should we be asking? Take the trusty Net Promoter Score (NPS) that is more often than not included in any form of VoC. Is this the be-all and end-all of VoC?
Watch a panel discussion that includes Alan Barkwill, MBA, Consumer Research Manager at Farmers Insurance, Stephanie C. Harris, Research Consultant, and Julie-Anne Reda, formerly of Cambia Health Solutions and new VP Product Management at FocusVision as they dig into this hot topic and talk about their views and experiences in the world of Customer Feedback.
In this webinar, we will cover:
- Voice of the Customer – what do we really mean by this term?
- Net Promoter Score – customer feedback’s silver bullet or red herring?
- Customer feedback in an ideal world
Related resources
Challenging the CX status quo: How a mature listening program drives business-wide transformation
Challenging the CX status quo: How a mature listening program drives business-wide transformation Webinar synopsis: CX programs have evolved, but are they evolving fast enough to meet business expectations? Join Forsta for a candid conversation on how leading financial services brands are using mature customer listening programs not just to gather feedback, but to activate […]
Insurance HX: How smarter listening and AI turn customer feedback into growth
Insurance HX: How smarter listening and AI turn customer feedback into growth Insurance HX: How smarter listening and AI turn customer feedback into growth Insurance HX: Listening smarter, acting faster Customer expectations are evolving and insurance providers are feeling the pressure. Policyholders want digital ease and personal connection. They expect fast, intuitive service and trustworthy […]
Philadelphia Insurance Companies enhances CX with Forsta-powered surveys, dashboards, and action management
Philadelphia Insurance Companies enhances CX with Forsta-powered surveys, dashboards, and action management Tools used How we helped Philadelphia Insurance Companies turn insight into real-time action—and redesign their customer experience strategy from the inside out. The challenge Scaling a growing CX program—and making every customer voice count Philadelphia Insurance Companies (PHLY) had built a strong foundation […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
