- Survey design
How Forsta technology delivered qualitative depth at a quantitative scale with hundreds of business leaders
One-size doesn’t fit all for B2B insurance cover
Providing insurance to Australian businesses is complex.
Companies face an extraordinary range of risks: a single month can bring extremes of temperature, terrifying bush fires, rain bombs, tornadoes and violent lightning storms.
Added to this, no two businesses are exactly alike: the needs of a software startup in downtown Melbourne are very different to those of a vehicle repair shop in rural Queensland.
Fifth Dimension’s client, a leading Australian insurer, needed a better handle on the different needs of its B2B policyholders so they could create more appropriate risk products.
But how do you generate actionable insights across such a diverse audience?
A standard survey might reach enough people but lack sufficient depth. Qualitative interviews would deliver richness – but only for a handful of companies.
More customer stories
How Forsta Visualizations connects hundreds of team members in dozens of countries
Less time crunching, more time for consulting Tools used Survey design Data analytics Data visualizations BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting. The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance […]
Get industry insights that matter,
delivered direct to your inbox