- Survey design
How Forsta technology delivered qualitative depth at a quantitative scale with hundreds of business leaders
One-size doesn’t fit all for B2B insurance cover
Providing insurance to Australian businesses is complex.
Companies face an extraordinary range of risks: a single month can bring extremes of temperature, terrifying bush fires, rain bombs, tornadoes and violent lightning storms.
Added to this, no two businesses are exactly alike: the needs of a software startup in downtown Melbourne are very different to those of a vehicle repair shop in rural Queensland.
Fifth Dimension’s client, a leading Australian insurer, needed a better handle on the different needs of its B2B policyholders so they could create more appropriate risk products.
But how do you generate actionable insights across such a diverse audience?
A standard survey might reach enough people but lack sufficient depth. Qualitative interviews would deliver richness – but only for a handful of companies.
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