More time for Comscore. More confidence for clients.
Tools used
- Deck creation
- Cross tabulation
- Infographic dashboards
Audience and advertising measurement firm Comscore needed our help to save time – without sacrificing on data quality.
The challenge
Helping Comscore balance speed with depth
Comscore needed two things. First, a way to pick up the pace of processing and delivering their data. And second, a solution that would let clients and their own analysts deep dive into their data.
They came to us for an off-the-shelf tool that would help them cut down on time – without impacting on quality.
Our solution
Letting clients dig down into the data
Comscore chose our multi-purpose dashboarding platform, which lets them export data and add insights into editable PowerPoints. Our cross tables and open-end answers tools mean the firm’s clients can easily dig down into demographics themselves, while the company’s own analysts can see clients’ word-for-word responses.
The results
Cutting delivery times for every brand
For the first time, Comscore and its clients could see the same data and dashboards, and work out together how to use it. And as for speeding things up? The firm was able to cut their delivery times by at least a week for each brand.
They can now move quickly from identifying when consumers have recognized an ad, to spotting changes in brand perceptions – helping their clients make decisions with confidence.
1+
week quicker turnaround
time for delivering data
4
days cut from data
eliminating and processing
time per brand
~3
days less time for
tabling per brand
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