Make it stick: 5 tips for video storytelling
In recent years, there’s been a notable push to incorporate storytelling into insights reports, and indeed in all aspects of business today. Storytelling is an important mechanism to help deliver information that stands out from the clutter and resonates with the recipient.
But while there’s been a lot of buzz around this term, it is unclear what storytelling really means in the context of insights reports. Is it the ability to condense key findings into a cohesive narrative? The structure of the report? The visual representation of the data? Or maybe it’s all about the presenter’s delivery of the results? In truth, all of these elements are important. However, there is an additional crucial requirement – connecting the audience to the data.
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