Learning to speak Culturati’s language
Tools used
- Survey design
- Panel management
- Multiple languages module
- Go Mobile App
Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish.
The challenge
Making surveys work in two languages – and on the go
Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but to keep growing, they needed two things. First, to manage surveys in more than one language. And second, with people filling in 70% of surveys on the go, to keep data quality high when it’s coming in from mobile devices.
“Forsta allows us to do things in different ways as the industry evolves and is making our lives easier from a lot of different angles. With our previous technologies, sometimes we just couldn’t program a survey to do what we wanted. We’ve learned that with Forsta, there is always a solution. Everything is doable.”
Patrick Elms
V.P. of Research and Analytics, Culturati
Our solution
Saying ‘hola’ to handling multilingual surveys
Finding a tech provider that could easily handle surveys in more than one language was a challenge for Culturati – until they discovered us. Thanks to the way we configure our tech on mobile devices, Culturati were able to collect better, more accurate survey data every time.
The results
Boosting completion rates by 25%
The benefits of the shift were quick. The surveys Culturati created with our help were more intuitive and easier to use, especially for people using mobile devices. People taking the survey are now more engaged and less likely to drop off halfway through. And the big one? Survey completion rates are up by nearly 25%.
70%
of surveys filled in on mobile devices
25%
increase in satisfaction scores
More customer stories
The AA goes the extra mile for their customers
The AA goes the extra mile for their customers Tools used The Automobile Association (AA) is a British motoring association founded in 1905, and provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services. As the largest and one of the oldest motoring associations with over 12M members, the AA […]
Bernstein Research Group brings human connections to life with digital tech
Bernstein Research Group brings human connections to life with digital tech Tools used Bernstein Research Group has helped hundreds of brands gain valuable insight into their users and target customers to help refine products, positionings, or business plans. Founder Betsy Bernstein, an expert moderator and qualitative researcher, has been a market research (MR) industry leader […]
Game on: How Ray White boosted CX engagement
Game on: How Ray White boosted CX engagement Tools used Ray White, a family-owned Australian real estate group, recognized that after 9 years their Customer Experience (CX) program needed an update. The challenge The market leader, with over 1,000 offices and 6,700 sales agents across APAC, holds customer centricity as a core value. And the […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
