Human Experience essentials
Kickstart your CX program
We know that gathering feedback from customers and acting on it is your gateway to better products, improved services and can result in higher sales. But launching an impactful CX program can feel as challenging as designing and engineering a car at home.
An effective CX program gives you the chance to hear your customers, understand their pain points and help you shape up your company strategy. It needs to be seamless across organizational areas, easy-to-scale, and hit your set targets.
Forsta’s HX Essentials program gives you all you need to kickstart a best-in-class CX program that helps you understand the full story of your customer.
How do you determine if your CX program is working?
Ask yourself these questions:
- Are you tapping into all your channels to gather customer feedback?
- Are you able to manage your data and know how to use it?
- Is there company-wide focus on CX or is it just happening in pockets and silos?
- Are you sharing insights with the right teams at the right time?
- Are you acting on customer feedback to impact change?
Forsta’s HX methodology:
In pursuit of a richer, fuller picture of the Human Experience.
At Forsta, we believe behind every data point is a person, a real human being. Organizations need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them.
“Human Experience (HX) is the full story of your customer – brought to life as both broad patterns and personal pictures to improve performance and build long lasting relationships.”
Gather
Take data you need from any touchpoint or channel. If It’s insightful, it’s measurable.
Analyze
Find the stories behind the statistics to get the insights you need.
Visualize
Deliver data as a complete and compelling story.
Act
Get the right information to the right people so they can take the right actions.
So where are you in your journey?
The Forsta HX Maturity Model can help you gauge where you are, what is the next milestone and how do you move forward progressively.
Forsta HX Essentials package
We know launching or scaling a CX program can seem daunting. And that is why our Forsta HX Essentials package will help you usher in the winds of change and get you the head start you need.
Need more functionalities to strengthen your program?
We got you covered with our exciting add-ons that can help you get the most out of your investment.
- US and Euro SMS/Text gateway
- Digital Diaries and mobile customer ethnography
- Crowdsourcing and Frontline Innovation
- Mobile app feedback
- Mobile SDK for in-app experience
- Social analytics
- Predictive NPS
- Next best action
- Forsta Visualizations
- Industry-specific benchmark data
- Local Experience: Reviews, Listings and Local Pages
- Employee engagement
- Contact center
Break new ground with your CX program today by getting in touch with us.
Related resources
The operational leader’s guide to HX
The operational leader’s guide to HX The operational leader’s guide to HX Build systems and break silos Contents Introduction Build systems and break silos Introduction When you have a streamlined, customer- driven system of agile improvements, you can expect substantial returns. When you know how to get the best out of it, CX pays – […]
The business value of CX
The business value of CX Crack the code to profitable CX A Customer Experience (CX) program with business impact isn’t a nice-to-have. It’s a must-have. But not every program is built that way. But when you deliver CX with tangible change, you create opportunities for more: more growth, more retention, more revenue, and more profit. […]
Gather: From feedback to feelings
Gather: From feedback to feelings Gather: From feedback to feelings How to elevate your CX program Contents Introduction 1. Uncover the hidden human with qualitative discussions and online communities 1.1 There’s two (or more) sides to every story 1.2 The five easy steps for using qualitative research 1.3 Dig down, dig deep, and find feedback […]
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