Helping Lieberman stay on the right track
Tools used
- Visual data reporting
- Tailored infographic dashboards
- Task automation
- PowerPoint and visual data reporting
Market research agency Lieberman Research Worldwide (LRW) wanted to turn their large, dense tracking reports into something easy and engaging for busy clients to read. Could we help?
The challenge
Turning tricky tracking reports into engaging insights
LRW were ready to bring to make some changes. Tracking studies make up 40% of the firm’s revenue, but their long, dense reports were going to clients via several different platforms.
The company needed to tackle the time and energy it was spending producing data – and to turn their tracking reports into something engaging and concise for busy c-suite consumers. It was time to make their processes simpler, cut out the manual work, and create consistent reports.
“The experience of working with Forsta has been fantastic. They are very vested in making sure that everything is successful. They understand our business and our objectives well, so I feel they are an extension of our team, in much like I hope we are seen in our client relationships. They’re a good, sharp team, working in our best interests, trying to make our lives as easy as they can.”
Scott Luck
Consumer Research Expert, LRW
Our solution
Creating dashboard-style reporting with real insights
From the get-go, our team worked closely with LRW to automate the processes of bringing in new waves of data and creating visual, dashboard-style reporting.
Out with the lengthy PowerPoint reports – and in with clear, concise summaries presenting real insights and hot topics for clients to act on.
The results
Cutting delivery time to clients by nearly a third
The stats tell the story: LRW has cut its delivery times to clients by 30% and saved hundreds of hours on checking data by slashing QA effort by more than 50%. In one tracker, hundreds of different reports for 40 national markets are now presented in a clear and engaging way.
This is exactly what LRW’s clients were after: data that’s easier to relate to and instantly shows the value in their brand tracking programs.
30%
less delivery time
100s
of hours saved
100s
of reports per tracker
50%+
cut in QA effort
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