Helping Irwin Broh Research catch the wave

Tools used
- Deck creation
- Infographic dashboards
- PowerPoint batch reporting
How our software helped marketing research and business consulting firm Irwin Broh Research (IBR) outrace the recession and the competition.
The challenge
Riding under the economic rip tide
It couldn’t get darker than this. The Great Recession was pummeling IBR’s marine and powersport clientele. Two-thirds of the industry’s business was blasted away. Their clients were tightening their belts and the old style of customer feedback reporting was time wasted.
The market was moving towards flexible, multi-use dashboards with customizable data and IBR was being put to the test. It was up to us to help them ace it.
“Forsta has completely transformed the business model of one of our major divisions, helping us become more strategic and directly enabling us to win, retain and provide more value to client accounts in a new, more challenging business environment. “
Robert J. Rowe
Executive Vice President, Irwin Broh Research

Our solution
Now IBR can go even faster
Our products enhanced IBR’s customer feedback reporting. Now they can give their clients the full picture: their data at a glance, regular updates with the most recent customer insights, and tools to track those insights over time.
They can easily slice data in different ways with a simple dropdown filter — by year, engine, horsepower (and more) without having to redo reports. They can send updates multiple times each month to quickly identify trends and respond to their customers. Goodbye quarterly reports!
With organized displays of verbatim answers to open-ended questions, they can search by keyword. And product managers and engineers can address any issues using specific customer descriptions.
The results
Not just surviving but thriving
IBR was able to save not one but two long-term clients thanks to our dashboard solutions.
In fact, we became a major selling point for new IBR clients, and helped IBR set itself ahead of the competition.

More customer stories
Philadelphia Insurance Companies enhances CX with Forsta-powered surveys, dashboards, and action management
Philadelphia Insurance Companies enhances CX with Forsta-powered surveys, dashboards, and action management Tools used How we helped Philadelphia Insurance Companies turn insight into real-time action—and redesign their customer experience strategy from the inside out. The challenge Scaling a growing CX program—and making every customer voice count Philadelphia Insurance Companies (PHLY) had built a strong foundation […]

A custom fit: How Forsta Visualizations adapts to Ad Hoc’s offer
A custom fit: How Forsta Visualizations adapts to Ad Hoc’s offer Tools used From concept testing to measures of employee engagement, customer experience and brand DNA measurement, Ad Hoc Research is far more than a research agency. They are recognized for their tailored research solutions to meet the specific needs of global, national, and provincial […]

Getting the balance right for KS&R
Getting the balance right for KS&R Tools used How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures KS&R needed more than a standard survey solution. Their research required rich customization, razor-sharp methodologies, and the flexibility to reflect real-world decision-making. Off-the-shelf […]

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter, delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.