Home Resources Case study Helping Irwin Broh Research catch the wave

Helping Irwin Broh Research catch the wave

Tools used

  • Deck creation
  • Infographic dashboards
  • PowerPoint batch reporting

How our software helped marketing research and business consulting firm Irwin Broh Research (IBR) outrace the recession and the competition.

The challenge

Riding under the economic rip tide

It couldn’t get darker than this. The Great Recession was pummeling IBR’s marine and powersport clientele. Two-thirds of the industry’s business was blasted away. Their clients were tightening their belts and the old style of customer feedback reporting was time wasted.

The market was moving towards flexible, multi-use dashboards with customizable data and IBR was being put to the test. It was up to us to help them ace it.

“Forsta has completely transformed the business model of one of our major divisions, helping us become more strategic and directly enabling us to win, retain and provide more value to client accounts in a new, more challenging business environment. “

Robert J. Rowe
Executive Vice President, Irwin Broh Research

Our solution

Now IBR can go even faster

Our products enhanced IBR’s customer feedback reporting. Now they can give their clients the full picture: their data at a glance, regular updates with the most recent customer insights, and tools to track those insights over time. 

They can easily slice data in different ways with a simple dropdown filter — by year, engine, horsepower (and more) without having to redo reports. They can send updates multiple times each month to quickly identify trends and respond to their customers. Goodbye quarterly reports! 

With organized displays of verbatim answers to open-ended questions, they can search by keyword. And product managers and engineers can address any issues using specific customer descriptions. 

The results

Not just surviving but thriving

IBR was able to save not one but two long-term clients thanks to our dashboard solutions.  

In fact, we became a major selling point for new IBR clients, and helped IBR set itself ahead of the competition.  

More customer stories

Case study

Less time crunching, more time for consulting

Less time crunching, more time for consulting  Tools used Survey design Data analytics Data visualizations  BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting.  The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance […]

Read more
Less time crunching, more time for consulting
Case study

Closer to customers. Ahead of competitors.

Closer to customers. Ahead of competitors.  Tools used Multi-mode survey design   Real time touch-point level reporting  Issue resolution alerts  Expert feedback consultation  For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]

Read more
Closer to customers. Ahead of competitors.
Case study

Getting the balance right for KS&R

Getting the balance right  for KS&R  Tools used Surveys design  Data visualizations  Live video  Digital interviews  Text analytics  How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time.   The challenge Creating custom-made research despite market pressures  Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]

Read more
Getting the balance right for KS&R

Learn more about our industry leading platform


Get industry insights that matter, delivered direct to your inbox

We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.