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How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time.
Creating custom-made research despite market pressures
Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, the competition was reacting to market pressures by creating standardized products to cut time – and costs.
So, how could the firm keep making their client-specific research appeal, all in an environment driven by cost and super-fast turnaround times? They came to us for the solutions to help.
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