Getting the balance right
for KS&R

Tools used
- Surveys design
- Data visualizations
- Live video
- Digital interviews
- Text analytics
How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time.
The challenge
Creating custom-made research despite market pressures
Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, the competition was reacting to market pressures by creating standardized products to cut time – and costs.
So, how could the firm keep making their client-specific research appeal, all in an environment driven by cost and super-fast turnaround times? They came to us for the solutions to help.
“Forsta has been a very good partner when we have a need to do something differently with the surveys or with the reporting. They listen and they will bring their people to the table to say, how can we do this? What changes can we make? The Forsta team could simply say to us ‘that’s our software, take it or leave it’, but that’s not their way.”
Chris Reimann
VP and Principal of KS&R

Our solution
Crafting surveys based on clients’ individual needs
Our flexible survey design let KS&R craft surveys based on clients’ individual needs to get specific, in-depth data. At the same time, our platform could draw on a range of built-in question formats, and then fine-tune them – giving the company the flexibility and creative scope they needed.
Based on their initial success, KS&R next brought in our visualizations solution to transform how they created reports. The flexibility our tools offer means the company can give clients relevant insights, quickly and efficiently.
The results
Shaving days off time – and making reports more engaging
From the off, KS&R were able to make their surveys more engaging and get more complete, better-quality data as a result. Even better? Thanks to more automated populating of reports, they’ve typically shaved two days off the time they need to create a new survey.
And with the introduction of visualizations, the company estimates its researchers are saving at least three or four days of time per project.
2+ days
quicker survey programming
4 days
up to 4 days saved per project

More customer stories
Less time crunching, more time for consulting
Less time crunching, more time for consulting Tools used Survey design Data analytics Data visualizations BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting. The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance […]

Closer to customers. Ahead of competitors.
Closer to customers. Ahead of competitors. Tools used Multi-mode survey design Real time touch-point level reporting Issue resolution alerts Expert feedback consultation For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine
Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine Tools used Survey design and distribution Customizable dashboards Action management Text analytics How our software helped Wyndham Destinations Asia Pacific rise from “gut feel” to hard stats. The challenge Steering a big ship makes clear data a must Wyndham Destinations Asia Pacific quickly became the biggest […]

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.