Home Resources Case study Getting Netpop into developers’ brains

Getting Netpop into developers’ brains

Tools used

  • Concept canvas  
  • Digital diaries

How our software helped marketing research and strategy consulting firm Netpop forge a better approach.

The challenge

Bothering busy people in the name of research

A major tech firm came to Netpop to lay down the challenge: learning what goes through app developers’ heads when they make purchases.

The study wasn’t going to be easy. Seven countries, several languages, multiple international moderators and multi-language translations, different teams in different markets – and a notoriously busy study target.  

It all added up to a lot of data that was going to be hard to get and hard to analyze. 

With the topic so complex and the timeline so tight, could we pull Netpop over the finish line? 

“What I loved about using Forsta for this study was that we were able to get into developer’s brains in a very different way. The topic is very technical— and one that developers naturally approach logically— but we were able to access a much deeper, more emotional side. Left brain really met right brain and it was brilliant.”

Cate Riegner
Co-Founder and Vice President, Netpop Research

Our solution

Worldwide research? Tight deadline? No problem.

Our app allowed Netpop’s research team to do multiple critical tasks: online diary study, screenshot uploads of what developers were doing when they shopped, and craft questions for better info about developers from specific countries. We even gave them advice about scheduling research to avoid the holidays.

The results

Just in time for the high season

Netpop not only got the information it wanted, it completed its study ahead of schedule and wowed its client – just in time for eggnog season.

Getting Netpop into developers’ brains

More customer stories

Case study

Less time crunching, more time for consulting

Less time crunching, more time for consulting  Tools used Survey design Data analytics Data visualizations  BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting.  The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance […]

Read more
Less time crunching, more time for consulting
Case study

Closer to customers. Ahead of competitors.

Closer to customers. Ahead of competitors.  Tools used Multi-mode survey design   Real time touch-point level reporting  Issue resolution alerts  Expert feedback consultation  For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]

Read more
Closer to customers. Ahead of competitors.
Case study

Getting the balance right for KS&R

Getting the balance right  for KS&R  Tools used Surveys design  Data visualizations  Live video  Digital interviews  Text analytics  How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time.   The challenge Creating custom-made research despite market pressures  Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]

Read more
Getting the balance right for KS&R

Learn more about our industry leading platform

FORSTA NEWSLETTER

Get industry insights that matter,
delivered direct to your inbox

We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.