Five techniques to build a successful study
Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result, the research approach needs to adapt. Forsta is built upon the principle of getting participants to engage in activity-based research (Activity Design), rather than a traditional question and answer-based approach. This allows researchers to tap into the following:
- Behaviors: Diaries and journals; capturing the moment in time.
- Emotions: Specific feelings; tell us about a time that really frustrated you, draw a picture of how you feel, tell us about a time you were surprised by customer service, etc. These types of questions really open people up in ways that direct questions will not.
- Context: Environment, inventory, choices, out of box experiences; glean rich understanding as people narrate their journeys.
More customer stories
10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]
It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
Get industry insights that matter,
delivered direct to your inbox