Home Resources Ebook Five techniques to build a successful study. Activity design

Five techniques to build a successful study

Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result, the research approach needs to adapt. Forsta is built upon the principle of getting participants to engage in activity-based research (Activity Design), rather than a traditional question and answer-based approach. This allows researchers to tap into the following:

  • Behaviors: Diaries and journals; capturing the moment in time.
  • Emotions: Specific feelings; tell us about a time that really frustrated you, draw a picture of how you feel, tell us about a time you were surprised by customer service, etc. These types of questions really open people up in ways that direct questions will not.
  • Context: Environment, inventory, choices, out of box experiences; glean rich understanding as people narrate their journeys.

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10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

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10 Tips for managing your online focus group

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