Home Resources Ebook Customer experience: Different ways to uncover your Customer Truth™

Customer experience: Different ways to uncover your Customer Truth™

The Experience Economy is forcing brands to rethink, innovate, create and automate their customers’ end-to-end experience to gain and keep customers. Today every customer interaction and touchpoint are important.

The most powerful element that can be used by any business leader is authentically understanding, engaging and connecting with their customer: uncovering their Customer Truth™. This goes beyond a simple Voice of the Customer feedback survey but rather understanding their mind, their true perspective completely. Why they do what they do. How they think, feel, act.

So how can you do this? What are different ways to understand your customers and explore all aspects of their lives? This paper
highlights a few different ways to capture your Customer Truth™ from a variety of angles.

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10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

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10 Tips for managing your online focus group

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