Customer experience: Different ways to uncover your Customer Truth™
The Experience Economy is forcing brands to rethink, innovate, create and automate their customers’ end-to-end experience to gain and keep customers. Today every customer interaction and touchpoint are important.
The most powerful element that can be used by any business leader is authentically understanding, engaging and connecting with their customer: uncovering their Customer Truth™. This goes beyond a simple Voice of the Customer feedback survey but rather understanding their mind, their true perspective completely. Why they do what they do. How they think, feel, act.
So how can you do this? What are different ways to understand your customers and explore all aspects of their lives? This paper
highlights a few different ways to capture your Customer Truth™ from a variety of angles.
More customer stories
10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]
It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
Get industry insights that matter,
delivered direct to your inbox