Home Resources Ebook Concept Canvas: Five creative approaches for your online qualitative research community

Concept Canvas: Five creative approaches for your online qualitative research community

Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended period of time.

Forsta’s online qualitative research solution is built upon the principle of getting participants to engage in activity-based research over a period of time – a few days, a week or more, rather than a traditional question and answer approach. There are numerous activities that can help you get close to your customer’s lives, such as mobile diaries, in-store safaris, ‘Ask Mabel’ to name a few.

One particularly versatile activity is called ‘Concept Canvas’. Concept Canvas can be used in a variety of ways, enabling you to explore an idea, concept, journey, emotion or almost anything that you can think of. Think of it more like a ‘Blank Canvas’ where you provide visual stimuli to participants and have them provide feedback in a few different ways. Let’s learn more.

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10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

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