Helping Irwin Broh Research catch the wave
Tools used
- Deck creation
- Infographic dashboards
- PowerPoint batch reporting
How our software helped marketing research and business consulting firm Irwin Broh Research (IBR) outrace the recession and the competition.
The challenge
Riding under the economic rip tide
It couldn’t get darker than this. The Great Recession was pummeling IBR’s marine and powersport clientele. Two-thirds of the industry’s business was blasted away. Their clients were tightening their belts and the old style of customer feedback reporting was time wasted.
The market was moving towards flexible, multi-use dashboards with customizable data and IBR was being put to the test. It was up to us to help them ace it.
“Forsta has completely transformed the business model of one of our major divisions, helping us become more strategic and directly enabling us to win, retain and provide more value to client accounts in a new, more challenging business environment. “
Robert J. Rowe
Executive Vice President, Irwin Broh Research
Our solution
Now IBR can go even faster
Our products enhanced IBR’s customer feedback reporting. Now they can give their clients the full picture: their data at a glance, regular updates with the most recent customer insights, and tools to track those insights over time.
They can easily slice data in different ways with a simple dropdown filter — by year, engine, horsepower (and more) without having to redo reports. They can send updates multiple times each month to quickly identify trends and respond to their customers. Goodbye quarterly reports!
With organized displays of verbatim answers to open-ended questions, they can search by keyword. And product managers and engineers can address any issues using specific customer descriptions.
The results
Not just surviving but thriving
IBR was able to save not one but two long-term clients thanks to our dashboard solutions.
In fact, we became a major selling point for new IBR clients, and helped IBR set itself ahead of the competition.
More customer stories
Liberty Hardware’s in-house research team streamlined strategy
Liberty Hardware’s in-house research team streamlined strategy How Liberty Hardware’s in-house team streamlined strategy The challenge In the fast-moving world of home improvement retail, product appeal and placement can make or break success. For Liberty Hardware, a key player in bath accessories, cabinet hardware, and home organization, research has always played a vital role in […]
How Nuuday transformed CX using Forsta’s unified insights platform
How Nuuday transformed CX using Forsta’s unified insights platform Tools used How we helped Nuuday connect feedback across millions of interactions and drive consistent CX across a multi-brand telecom portfolio. The challenge Scaling feedback across brands—without losing sight of the customer As Denmark’s largest telecom provider, Nuuday manages millions of customer interactions across multiple beloved […]
Powering a CX transformation: Evolving RS Group’s VoC program with Forsta
Powering a CX transformation: Evolving RS Group’s VoC program with Forsta Tools used How we helped RS Group turn passive feedback into real-time, business-critical insight—and embed VoC across every digital touchpoint. The challenge Moving beyond the metric: Making VoC matter at every level RS Group had been running a traditional VoC program for years. But […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter, delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
