Building an information super-highway for Transport Focus

Tools used
- Deck creation
- Data repository
- Cross tabulation
- Infographic dashboards
- PowerPoint batch reporting
Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed a truly accessible data hub. So that’s exactly what we delivered.
The challenge
Data was getting stuck at junctions
There was plenty to change. Data came in from different research agencies. It was held in a variety of formats. And it was scattered across a handful of platforms. And these platforms hadn’t been designed for the public, either. Security was too high. Visual interest was too low. There wasn’t a chart or infographic in sight.
“We’re able to be so open. You click on a link on our website, and directly navigate the data. It is incredibly easy; you have access to everything with no login required.”
Robert Pain
Senior Insight Advisor, Transport Focus

Our solution
There was demand for modern infrastructure
Our platform became the platform for Transport First. A single hub for all its survey data. Serving both internal and external stakeholders.
That wide-ranging group includes journalists, who’ve made great use of our data visualization tools. And politicians, who have remarked on how user friendly it is for a public-facing system.
The results
Today, Transport Focus takes smooth and easy journeys
Transport Focus may have started this project for the public good, but its own teams have benefited from the change.
Its insight team can get more done. (And not only because their colleagues find answers themselves, and get automatic alerts when new data arrives.)
For one project, the insights team made 100 PowerPoint decks for different stakeholders. Each with 80 slides. Now, that’s something that just wasn’t possible before we introduced our platform.

More customer stories
Powering a CX transformation: Evolving RS Group’s VoC program with Forsta
Powering a CX transformation: Evolving RS Group’s VoC program with Forsta Tools used How we helped RS Group turn passive feedback into real-time, business-critical insight—and embed VoC across every digital touchpoint. The challenge Moving beyond the metric: Making VoC matter at every level RS Group had been running a traditional VoC program for years. But […]

Philadelphia Insurance Companies enhances CX with Forsta-powered surveys, dashboards, and action management
Philadelphia Insurance Companies enhances CX with Forsta-powered surveys, dashboards, and action management Tools used How we helped Philadelphia Insurance Companies turn insight into real-time action—and redesign their customer experience strategy from the inside out. The challenge Scaling a growing CX program—and making every customer voice count Philadelphia Insurance Companies (PHLY) had built a strong foundation […]

A custom fit: How Forsta Visualizations adapts to Ad Hoc’s offer
A custom fit: How Forsta Visualizations adapts to Ad Hoc’s offer Tools used From concept testing to measures of employee engagement, customer experience and brand DNA measurement, Ad Hoc Research is far more than a research agency. They are recognized for their tailored research solutions to meet the specific needs of global, national, and provincial […]

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter, delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.