Building an information super-highway for Transport Focus

Tools used
- Deck creation
- Data repository
- Cross tabulation
- Infographic dashboards
- PowerPoint batch reporting
Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed a truly accessible data hub. So that’s exactly what we delivered.
The challenge
Data was getting stuck at junctions
There was plenty to change. Data came in from different research agencies. It was held in a variety of formats. And it was scattered across a handful of platforms. And these platforms hadn’t been designed for the public, either. Security was too high. Visual interest was too low. There wasn’t a chart or infographic in sight.
“We’re able to be so open. You click on a link on our website, and directly navigate the data. It is incredibly easy; you have access to everything with no login required.”
Robert Pain
Senior Insight Advisor, Transport Focus

Our solution
There was demand for modern infrastructure
Our platform became the platform for Transport First. A single hub for all its survey data. Serving both internal and external stakeholders.
That wide-ranging group includes journalists, who’ve made great use of our data visualization tools. And politicians, who have remarked on how user friendly it is for a public-facing system.
The results
Today, Transport Focus takes smooth and easy journeys
Transport Focus may have started this project for the public good, but its own teams have benefited from the change.
Its insight team can get more done. (And not only because their colleagues find answers themselves, and get automatic alerts when new data arrives.)
For one project, the insights team made 100 PowerPoint decks for different stakeholders. Each with 80 slides. Now, that’s something that just wasn’t possible before we introduced our platform.

More customer stories
The AA goes the extra mile for their customers
The AA goes the extra mile for their customers Tools used The Automobile Association (AA) is a British motoring association founded in 1905, and provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services. As the largest and one of the oldest motoring associations with over 12M members, the AA […]

Bernstein Research Group brings human connections to life with digital tech
Bernstein Research Group brings human connections to life with digital tech Tools used Bernstein Research Group has helped hundreds of brands gain valuable insight into their users and target customers to help refine products, positionings, or business plans. Founder Betsy Bernstein, an expert moderator and qualitative researcher, has been a market research (MR) industry leader […]

Game on: How Ray White boosted CX engagement
Game on: How Ray White boosted CX engagement Tools used Ray White, a family-owned Australian real estate group, recognized that after 9 years their Customer Experience (CX) program needed an update. The challenge The market leader, with over 1,000 offices and 6,700 sales agents across APAC, holds customer centricity as a core value. And the […]

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter, delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.