Building an information super-highway for Transport Focus
Tools used
- Deck creation
- Data repository
- Cross tabulation
- Infographic dashboards
- PowerPoint batch reporting
Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed a truly accessible data hub. So that’s exactly what we delivered.
The challenge
Data was getting stuck at junctions
There was plenty to change. Data came in from different research agencies. It was held in a variety of formats. And it was scattered across a handful of platforms. And these platforms hadn’t been designed for the public, either. Security was too high. Visual interest was too low. There wasn’t a chart or infographic in sight.
“We’re able to be so open. You click on a link on our website, and directly navigate the data. It is incredibly easy; you have access to everything with no login required.”
Robert Pain
Senior Insight Advisor, Transport Focus
Our solution
There was demand for modern infrastructure
Our platform became the platform for Transport First. A single hub for all its survey data. Serving both internal and external stakeholders.
That wide-ranging group includes journalists, who’ve made great use of our data visualization tools. And politicians, who have remarked on how user friendly it is for a public-facing system.
The results
Today, Transport Focus takes smooth and easy journeys
Transport Focus may have started this project for the public good, but its own teams have benefited from the change.
Its insight team can get more done. (And not only because their colleagues find answers themselves, and get automatic alerts when new data arrives.)
For one project, the insights team made 100 PowerPoint decks for different stakeholders. Each with 80 slides. Now, that’s something that just wasn’t possible before we introduced our platform.
More customer stories
Getting the balance right for KS&R
Getting the balance right for KS&R Tools used How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures KS&R needed more than a standard survey solution. Their research required rich customization, razor-sharp methodologies, and the flexibility to reflect real-world decision-making. Off-the-shelf […]
Seamless success: How Harris Poll delivers excellence with Research HX
Seamless success: How Harris Poll delivers excellence with Research HX Seamless success: How Harris Poll delivers excellence with Research HX Harris Poll is a trailblazer in market research, offering clients a blend of custom research, syndicated studies, and thought leadership. From brand tracking and message testing to ad effectiveness studies, their work delivers the insights […]
Passion sparks action: F’inn champions mental health
Passion sparks action: F’inn champions mental health Passion sparks action: F’inn champions mental health Using innovative tools and rigorous data, F’inn and Forsta shine a light on mental health challenges in America F’inn, a US based insights consultancy, didn’t just want to study mental health—they felt compelled to act. They knew exactly who to team […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter, delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
