Home Resource Library Case study Bringing M/A/R/C the best of both worlds

Bringing M/A/R/C the best of both worlds

M-A-R-C-Research-1

Tools used

  • Deck creation
  • Analytics
  • Infographic dashboards

Marketing research firm M/A/R/C needed a tool that was up to the demands of complex data and intuitive enough for non-programmers to use. We had the software to help. 

The challenge

Joining hundreds of data points, fast

M/A/R/C’s brand-tracking research was time-consuming and complicated. The company had to deal with moving averages, weighted data results and joining hundreds of data points from different sources on the same timeline. 

They were also spending extra time creating two dashboards – one for their in-house teams and another for the client. It was our job to make their jobs easier. 

“We researched many dashboard tools, but Forsta was the best. The fact that the software was developed for and by researchers makes a difference. No other tool offers the visualization and hands-on table tool required by our clients. We get the best of both worlds.”

Randall Wahl
President, M/A/R/C Research

Our solution

Using drag and drop to design dynamic dashboards

Our software lets users build their own interactive dashboards, using drag and drop. For M/A/R/C, this was a game-changer. It meant people with no programming experience could easily create dynamic dashboards – even for complex data.

This saved the company time and gave them the flexibility they needed to keep their clients engaged and their insights relevant. ​   

The results

Cutting dashboard production time by nearly 60%

Rather than four people – including two programmers – spending weeks producing a dashboard, two non-programmers can now build it in as little as a day. On average, the time it takes to build them has shrunk by 50-60%.  

That means the promises M/A/R/C makes to clients have changed: instead of three weeks to create their quarterly updates, now they’re ready in five business days.  

~60%

Reduction in dashboard
production time

50%

Fewer people needed
to create dashboards

25%

Increase in survey
completion rates

Bringing M/A/R/C the best of both worlds

More customer stories

Case study

Customer Experience (CX) insights in a class of their own

Customer Experience (CX) insights in a class of their own Customer Experience (CX) insights in a class of their own How Forsta helps global education group Cognita learn from the voices that matter to its multiple schools. Contents Introduction How Forsta helps global education group Cognita learn from the voices that matter to its multiple […]

Read more
Customer Experience (CX) insights in a class of their own
Case study

Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages

Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages Customer Experience (CX) insights in a class of their own How Forsta helps global education group Cognita learn from the voices that matter to its multiple schools. Contents Introduction Claire’s Global jewelry and accessories retailer ramps up online appointment […]

Read more
Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages
Case study

The AA goes the extra mile for their customers

The AA goes the extra mile for their customers Tools used The Automobile Association (AA) is a British motoring association founded in 1905, and provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services. As the largest and one of the oldest motoring associations with over 12M members, the AA […]

Read more
The AA goes the extra mile for their customers

Learn more about our industry leading platform

FORSTA NEWSLETTER

Get industry insights that matter,
delivered direct to your inbox

We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.