Bringing M/A/R/C the best of both worlds
Tools used
- Deck creation
- Analytics
- Infographic dashboards
Marketing research firm M/A/R/C needed a tool that was up to the demands of complex data and intuitive enough for non-programmers to use. We had the software to help.
The challenge
Joining hundreds of data points, fast
M/A/R/C’s brand-tracking research was time-consuming and complicated. The company had to deal with moving averages, weighted data results and joining hundreds of data points from different sources on the same timeline.
They were also spending extra time creating two dashboards – one for their in-house teams and another for the client. It was our job to make their jobs easier.
“We researched many dashboard tools, but Forsta was the best. The fact that the software was developed for and by researchers makes a difference. No other tool offers the visualization and hands-on table tool required by our clients. We get the best of both worlds.”
Randall Wahl
President, M/A/R/C Research
Our solution
Using drag and drop to design dynamic dashboards
Our software lets users build their own interactive dashboards, using drag and drop. For M/A/R/C, this was a game-changer. It meant people with no programming experience could easily create dynamic dashboards – even for complex data.
This saved the company time and gave them the flexibility they needed to keep their clients engaged and their insights relevant.
The results
Cutting dashboard production time by nearly 60%
Rather than four people – including two programmers – spending weeks producing a dashboard, two non-programmers can now build it in as little as a day. On average, the time it takes to build them has shrunk by 50-60%.
That means the promises M/A/R/C makes to clients have changed: instead of three weeks to create their quarterly updates, now they’re ready in five business days.
~60%
Reduction in dashboard
production time
50%
Fewer people needed
to create dashboards
25%
Increase in survey
completion rates
More customer stories
How Nuuday transformed CX using Forsta’s unified insights platform
How Nuuday transformed CX using Forsta’s unified insights platform Tools used How we helped Nuuday connect feedback across millions of interactions and drive consistent CX across a multi-brand telecom portfolio. The challenge Scaling feedback across brands—without losing sight of the customer As Denmark’s largest telecom provider, Nuuday manages millions of customer interactions across multiple beloved […]
Powering a CX transformation: Evolving RS Group’s VoC program with Forsta
Powering a CX transformation: Evolving RS Group’s VoC program with Forsta Tools used How we helped RS Group turn passive feedback into real-time, business-critical insight—and embed VoC across every digital touchpoint. The challenge Moving beyond the metric: Making VoC matter at every level RS Group had been running a traditional VoC program for years. But […]
Philadelphia Insurance Companies enhances CX with Forsta-powered surveys, dashboards, and action management
Philadelphia Insurance Companies enhances CX with Forsta-powered surveys, dashboards, and action management Tools used How we helped Philadelphia Insurance Companies turn insight into real-time action—and redesign their customer experience strategy from the inside out. The challenge Scaling a growing CX program—and making every customer voice count Philadelphia Insurance Companies (PHLY) had built a strong foundation […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
