- Forsta Visualizations
Bernstein Research Group has helped hundreds of brands gain valuable insight into their users and target customers to help refine products, positionings, or business plans. Founder Betsy Bernstein, an expert moderator and qualitative researcher, has been a market research (MR) industry leader for decades. Her impressive, long-running tenure owes much to Bernstein Research Group’s openness to innovations, like utilizing Forsta Vision to allow her clients to remotely observe in-person focus groups she is conducting.
It’s imperative for agencies to stay current and adapt to shifting stakeholder preferences, such as virtual market research opportunities.
This need, catapulted forward in the MR industry at the onset of the Covid-19 pandemic – when virtual meetings became the only option. While we’ve seen a shift back to in-person research being conducted at facilities, the need for key stakeholders to view these sessions remotely and from anywhere in the world has remained.
Bernstein Research Group focuses on creating high-quality research experiences that result in meaningful insights to propel businesses forward. They needed a trusted solution that could offer their clients the flexibility of observing sessions virtually rather than traveling to be present at these facilities. Additionally, a secure and reliable stream was necessary to avoid disruptions or missing key moments.
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