Online focus groups
are now mainstream
In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states,
and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many
offices and schools remain closed. This change, as we now know, is not a short-term blip whereby everything returns to ‘normal’ after
a few months. Rather, the pandemic has set in motion a series of big and small shifts in the way we live our lives.
At this stage, the majority of the lasting changes are far from recognizable; they are seeds only beginning to germinate. However, there is an extremely visible one—the shift in video.
More customer stories
10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]
It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
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