Home Resources Ebook Accelerated change: Online focus groups are now mainstream

Accelerated change:
Online focus groups
are now mainstream

In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states,
and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many
offices and schools remain closed. This change, as we now know, is not a short-term blip whereby everything returns to ‘normal’ after
a few months. Rather, the pandemic has set in motion a series of big and small shifts in the way we live our lives.

At this stage, the majority of the lasting changes are far from recognizable; they are seeds only beginning to germinate. However, there is an extremely visible one—the shift in video.

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10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

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10 Tips for managing your online focus group

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