Market research agents
Clearer insights. Fewer reviews. Faster decisions
Research agents streamline the entire research process — setup, validating, computing, reporting, and refining — cutting production time, strengthening insight clarity, and delivering decision-ready stories 50% faster.
Research Agent
Turn complex data into
decision-ready stories
Research teams are under pressure to move faster without losing rigor. Research Agent is an AI-powered assistant embedded in Visualizations that analyzes your actual slides — sharpening conclusions, reducing review cycles by up to 50%, and helping you deliver clearer, executive-ready insights with confidence.
- Slide analysis: Assess clarity instantly
- Better design: Improve consistency and accessibility
- Prompt reuse: Standardize high-quality outputs
- Faster reviews: Speed up delivery cycles
Meet the purpose-built AI agents designed for market research
Intelligence embedded across the research lifecycle
Metadata Agent
Automatically review labels, filters, and question types. Reduce human error and ensure cleaner datasets before fieldwork begins.
AI Computes
Process open-ended responses at the respondent level. Extract themes, sentiment, translations, and PII flags in real time.
Automated Report Generation
Turn survey data into structured Storyteller reports using custom templates. Cut production time from days to minutes.
Research Agent
Visually evaluate slides for clarity, structure, and insight strength. Improve storytelling before stakeholder review.
Research Agent for Stakeholder
Give stakeholders instant clarity
Research doesn’t stop when the report is delivered. Leaders still ask questions. They want summaries. Context. The “so what.”
Research Agent in the Report Viewer lets stakeholders interact directly with reports — generating instant summaries, clarifying findings, and surfacing implications in real time. No waiting on the research team. No extra slide builds.
- Instant summaries: Generate executive-ready overviews in seconds
- Clear context: Ask follow-up questions directly in the report
- “So what” Clarity: Surface implications immediately
- Self-service insight: Reduce back-and-forth with researchers
Metadata Agent
Catch errors before
fieldwork begins
Small metadata mistakes create big downstream problems. Inconsistent labels. Incorrect filters. Wrong question types.
The Metadata Agent reviews survey question metadata before launch — flagging inconsistencies and suggesting fixes so you don’t discover issues after data collection starts.
- Instant review: Scan labels, filters, and types
- Reduced rework: Fix problems before launch
- Built-in guidance: Support junior researchers
- Consistent standards: Align surveys across teams
Get your questions answered
Market research agents are embedded AI assistants that support metadata review, verbatim processing, reporting, and slide refinement across the research lifecycle.
Each agent operates directly within Decipher or Visualizations. They automate manual steps while keeping researchers in control of decisions and approvals.
They’re purpose-built for market research workflows and understand survey logic, metadata structures, and reporting standards.
No. It removes repetitive production work so researchers can focus on analysis, storytelling, and client guidance.
Yes. All research agents operate within the governed HX Platform environment.