Forsta, reinventing the global insights industry
New York, NY, Oslo, Norway and London, UK— April 27, 2021
The newly merged businesses of Confirmit and FocusVision, two of the world’s leading Experience and Research technology companies, have announced Forsta as the new brand for the organization
Kyle Ferguson, CEO of the business comments: “I am delighted to introduce Forsta as our new brand. Today’s announcement takes us a step closer to realizing our ambition of creating a world class business that will reinvent the global insights industry. Forsta brings us to the cusp of a new frontier of customer experience, where discovery and understanding of insights will lead to stories that quickly fuel action for our customers. Together we will grow smarter and faster as we bring experience research to life.
“It’s easy to say you are a purpose driven organization. The hardest part is delivering on the claim. Forsta’s purpose is simple. We exist to help inform and inspire decision makers.”
Both Confirmit and FocusVision will become Forsta brands and continue to operate as usual while the organization continues its integration plans and brand strategy roll out.
Visit Forsta.com for more information.
Related stories
Press Ganey Forsta launches Insurance HX to help insurers boost retention and loyalty
Press Ganey Forsta launches Insurance HX to help insurers boost retention and loyalty AI-powered solution gives insurance companies real-time listening, automated workflows, and tailored dashboards to detect risk, recover faster, and improve policyholder experience [CHICAGO, SEPTEMBER 3, 2025] – Press Ganey Forsta, the leading provider of experience measurement, data analytics, and insights that help companies […]
Overcoming the CX Trust Deficit: brands can win loyalty through responsible data use
Overcoming the CX Trust Deficit: Brands Can Win Loyalty Through Responsible Data Use Global Press Ganey Forsta survey reveals most consumers are willing to share personal data for better experiences, but few trust brands to use it responsibly [CHICAGO, AUGUST 27, 2025] – Press Ganey Forsta, the leading provider of experience measurement, data analytics, and […]
Press Ganey Forsta expands research capabilities with deeper integration of qualitative tools on HX Platform
Press Ganey Forsta expands research capabilities with deeper integration of qualitative tools on HX Platform Integration brings focus groups, interviews, and ethnographic research together in one seamless solution [CHICAGO, AUGUST 14, 2025] –Press Ganey Forsta, the leading provider of experience measurement, data analytics, and insights that help companies better understand and serve their customers, employees, […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
