Forsta Placed in 2021 Gartner® Magic Quadrant™ for Voice of the Customer
Forsta Recognized for Completeness of Vision and Ability to Execute
New York, NY, Oslo, Norway and London, UK – Dec 02, 2021– Forsta, the leading Customer Experience and Research Technology company, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Voice of the Customer. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute its Voice of the Customer (VoC) offering.
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.
Forsta enables VoC and CX decision-makers to gather, analyze, visualize and act upon their customer insights, turning data in black-and-white into stories in color, all in one comprehensive platform. The Forsta platform is designed to unearth deeper and more complete customer understandings to drive real business impact.
To explore Forsta’s full Experience and Research Technology platform, which includes market research, quantitative and qualitative insights, VoC and VoE capabilities, and CX consulting, visit www.forsta.com/platform. To keep up with the latest Forsta news and insights, follow Forsta on LinkedIn, Facebook and Twitter.
Gartner, Magic Quadrant for Voice of the Customer, 29 November 2021, Jim Davies | Ed Thompson
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Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Forsta is the new frontier of Customer Experience and Market Research Technology. Formed in 2021 via the merger of industry leaders Confirmit, FocusVision and Dapresy, our global company powers the richest and most comprehensive platform for research and insights solutions, spanning CX, enterprise feedback management, VoC (Voice of the Customer), VoE (Voice of the Employee), Qual, Quant, Data Visualization and more. Forsta’s extensive set of market-leading tools, including our award-winning data visualization and reporting suite, combined with the expert guidance of our seasoned data and insights professionals, empower decision-makers to drive business impact based on truly deeper customer understandings. Founded in the Nordics, Forsta means “to understand” in Swedish. Visit Forsta.com for more information.
 Source: Gartner, “Magic Quadrant for Voice of the Customer,” [By: Jim Davies, Ed Thompson] [29 November 2021 Date].
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