Leading laboratory instruments and solutions company chooses Forsta’s customer experience platform
New York, NY, Oslo, Norway and London, UK – November 11, 2021
Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision and Dapresy, today announced it has been selected for a Voice of the Customer (VoC) program by Tecan, the leading global provider of laboratory instruments and solutions in biopharmaceuticals, forensics and clinical diagnostics. Forsta will support Tecan with a customer experience (CX) insights program.
“At Tecan, our mission is to exceed our customers’ expectations and deliver the highest customer satisfaction and retention in our industry, which is why choosing the right customer insights partner is so important to our business,” said Krishna Ranchhoddas, Commercial Excellence Continuous Improvement Lead, Tecan. “Forsta gives us the industry-leading technology and expert CX consulting we need to elevate our Voice of the Customer program and reach our ambitious goals.”
Tecan will leverage Forsta’s leading technology platform to consolidate research and feedback data with an easy-to-use solution to gather key insights quickly and efficiently for smarter decisions. While the platform will enable seamless, end-to-end management for Tecan’s Voice of the Customer and market research activity, a team of dedicated CX consultants will provide expert guidance to optimize the program on an ongoing basis.
“Tecan and Forsta share a philosophy of supporting our respective customers in pursuit of their goals,” said Giles Whiting, Chief Operating Officer and Managing Director, VoC and VoE, at Forsta. “Together, we will help shape the future of optimal customer experience in the life sciences industry.”
Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company.
About PG Forsta
PG Forsta provides the technology and expertise to help organizations get a deeper, more complete understanding of the experiences of their audiences. The company powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. It serves a variety of industries, including healthcare, financial services, hospitality, market research, professional services, retail, and technology.
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