PG Forsta named a strong performer in customer feedback management by top independent research firm
PG Forsta combines its strong background in both employee experience and qualitative research in its CFM product, the Human Experience (HX) platform
CHICAGO (March 20, 2023) –PG Forsta, the leader in transforming human experiences (HX) across customer, employee, patient, member and consumer journeys, today announced that it was cited as a Strong Performer in The Forrester Wave™: Customer Feedback Management (CFM), Q1 2023 evaluation. The Forrester Wave™ is an assessment of the top vendors in the market and a guide for buyers considering their purchasing options in a technology marketplace. Forrester identified and surveyed the most significant providers of customer feedback management (CFM) to create the report.
The Forrester report notes that, “PG Forsta’s unique background translates into some distinctive capabilities, such as sophisticated visuals (via services) and video focus-group features. It augments these features with strong hybrid AI capabilities for NLP. Reference customers value the level of customization available and the services provided.” In particular, PG Forsta received the highest possible scores in the pricing flexibility and transparency, client experience, and ad hoc customer research criteria.
“We are pleased to be named a Strong Performer in the Forrester Wave™ report. To us, this recognition validates the strength of the HX Platform as an innovative and comprehensive enterprise solution serving the healthcare, retail, technology, hospitality, market research and financial services industries, and more. We intend to continue to innovate at rapid pace and on a global scale to support the growth of all our clients.”
Pat Ryan
Chairman and CEO of PG Forsta
Built on 30 years of market research, human experience and technology expertise, PG Forsta’s HX Platform brings together quantitative and qualitative research tools, expert analysis capabilities, data storytelling and visualizations, and action management in one unified solution.
About PG Forsta
PG Forsta is the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. PG Forsta powers the Human Experience (HX) Platform – a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. It serves more than 43,000 clients globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology.
About Forsta
Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company.
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