Forsta launches Digital Diaries mobile app
Enabling a seamless customer journey and ethnography capture across desktop, smartphone and tablet devices
The global qualitative experience and research app—part of the Forsta HX (Human Experience) Platform—supports more than 25 languages, with local market servers in the United States, UK, Europe, Middle East, China and Australia
NEW YORK/LONDON/SYDNEY – July 5, 2022 – Forsta, an industry-leading global provider of market research and customer experience (CX) technology, today announced the launch of its Digital Diaries mobile ethnography app, designed to obtain actionable, qualitative insights at scale. Available on iOS and Android devices, the new mobile app is complementary to Forsta’s existing desktop customer journey and ethnography solution. It is available to users of the Forsta HX (Human Experience) platform, which gathers and analyzes data, and helps insights professionals translate the findings into shareable actions to inform decision-making and drive growth.
“Digital Diaries enables the type of deep consumer understanding that can only come with one-on-one interactions with customers sharing their feedback in a way that feels natural to the way they live their lives—on their phones and using text messages, social media and other forms of digital communication. Digital Diaries, Digital Communities, and our other state-of-the-art, qualitative tools are yet another reason why the Forsta HX Platform is the most powerful, innovative and comprehensive insights technology solution for the CX and market research industries.”Brian Bhuta
Chief Product Officer at Forsta
Companies can utilize Forsta’s Digital Diaries app to follow along on an individual customer’s journey—for instance, an in-store shopping experience—and gain insights into their choices each step of the way. Insights professionals can recreate in-person focus groups on-the-go, gathering even greater detail via enhanced capabilities such as real-time group discussions, digital polls and photo and video uploading. Brands can concept-test new developments, such as a package redesign or in-store displays, inclusive of important context unattainable by other means.
“Forsta Digital Diaries provides us with the most user-friendly software on the market that enables us to conduct qualitative, digital research via participants’ smartphones, with emphasis on uncovering behavior and needs from a distance.”Emil Buch Jacobsen
Consultant at strategic innovation agency IS IT A BIRD
For consumers and research participants, Forsta’s Digital Diaries now enables a seamless experience across laptop, smartphone and tablet devices, regardless of WiFi connection. This encourages more detailed, accurate descriptions of activities, thoughts and other qualitative feedback to be shared in real-time and delivered when convenient to the customer.
CX program leaders, community managers and researchers can respond to customers’ feedback with real-time follow-up questions or prompts, and generate data visualizations such as heat maps and word clouds.
The Digital Diaries mobile ethnography app is available in a Forsta-branded or white-labelled environment. For more information, visit here.
About PG Forsta
PG Forsta is the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. PG Forsta powers the Human Experience (HX) Platform – a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. It serves more than 43,000 clients globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology.
About Press Ganey
Press Ganey is the leading partner to healthcare providers and health plans improve the experiences of their patients, consumers, and workforce by marrying data with unparalleled technology, analytics, and expertise. Our Human Experience (HX) platform unites and enlivens disparate data, enabling clients to gather, analyze, visualize, and act on key insights to retain talent, improve access to care, and ensure the care journey is safe, equitable, and patient-centered. We are the trusted partner to 41,000+ healthcare provider organizations globally and 85% of health plans in the United States. Press Ganey is a PG Forsta company.
Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology.
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