Press Ganey Forsta recognized as a Leader in 2025–2026 IDC MarketScape for Worldwide Voice of the Customer Applications
Recognition highlights deep data assets and AI expertise
Press Ganey Forsta, a leading global provider of AI-powered experience technology, data analytics, and insights, today announced it has been named a Leader in the IDC MarketScape: Worldwide Voice of the Customer Applications 2025–2026 Vendor Assessment (#US53061225, December 2025). The IDC MarketScape evaluated Voice of the Customer (VoC) providers worldwide, assessing both capabilities and strategic vision.
According to the report: “Its platform is particularly well suited for organizations seeking to unify data from myriad sources, accelerate insight-to-action cycles, and drive measurable improvements in both customer, market, employee, and patient experience. Press Ganey Forsta’s holistic approach and robust support make it a strong partner for those aiming to move beyond traditional customer surveying to transformative, data-driven human experience programs.”
“The voice of the customer has become a strategic imperative for every organization,” said Patrick T. Ryan, Chairman and CEO of Press Ganey Forsta. “Leaders today must understand how experiences connect across customers, employees, and the broader enterprise. We are proud to help organizations transform insight into enterprise-wide action. We believe being recognized as a Leader in the IDC MarketScape reflects the impact of that work and the strength of our Human Experience platform.”
The Press Ganey Forsta HX platform brings together experience data across the full enterprise — including surveys, social listening, digital communities, behavioral data, and operational systems — into a single, integrated hub. Advanced AI and analytics capabilities help organizations analyze structured and unstructured feedback at scale, surface emerging trends, prioritize actions, and embed improvements directly into workflows.
Press Ganey Forsta believes this recognition underscores the company’s continued investment in AI innovation, industry-specific expertise, and a partnership-driven approach that supports clients from strategy through execution.
The IDC MarketScape excerpt provides insight into:
- Press Ganey Forsta’s key strengths and differentiators
- The evolving role of AI and unified experience platforms in enterprise decision-making
To learn more and access the IDC MarketScape excerpt, visit this page on the Forsta website.
About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
About Press Ganey Forsta
Press Ganey Forsta is a leading global provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. Press Ganey powers the Human Experience (HX) Platform – a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. It serves more than 43,000 clients globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology. Press Ganey is recognized by Gartner® as a Leader in the Magic Quadrant™ for Voice of the Customer (VoC) Platforms.
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