The smarter way to buy market research software

Buying software for market research can feel overwhelming.

Insight Platforms hosts the industry’s largest directory of research software tools, and it is far from complete. More than 1,700 solutions are listed in nearly 400 different categories.

How do you even know where to start?

If you haven’t already read our Complete guide to market research software ebook, it’s a great primer. Read the full document on the Forsta website for a scene setting and map through the wild, tangled market research software landscape.

This guide is here to help you develop some guiding principles when choosing and buying new research software. There are two parts to it:

1. We’ll look at some of the practical steps you should take before you even speak to a new research tech provider: Defining your own needs, building the business case, and mapping the process.
2. Then, we give you a high-level framework to help assess potential new software partners.

This is a practical guide that we hope will provide a helpful starting point for whatever your research tech needs.