Getting the balance right  
for KS&R 

Our solution

True value, customization and real-time dashboards

Forsta’s advanced survey design tools empower KS&R to emulate real-world decision-making scenarios, from drive-through experiences for a fast-food chain to delivery app simulations.

By integrating customized validation logic and pushing things further with cutting-edge AI tools, KS&R creates surveys that go beyond static questions. They’re consistently delivering immersive experiences that lead to better-quality data.

KS&R has embraced Forsta’s question library, customization, and AI functionality, significantly reducing the time needed to execute complex studies. Using customized saved question types, they’ve saved an incalculable number of hours that would have otherwise gone into manual scripting.

Based on their initial success, KS&R next brought in our integrated Visualizations (Viz) solution to transform how they created reports. The flexibility our tools offer means the company can give clients relevant insights, quickly and efficiently. Clients are set free to dream big with overarching thought leadership projects or home in on the smallest detail via customized dashboards. KS&Rs methods combined with Viz empowers their clients to explore insights in real time with dynamic reporting. Sometimes before the researchers have even left the field. Clients love the ability “to create the story as we’re in data collection, or look at things from different slices and dices,” says McKnight.

The results?

Read the full case study to find out more.