IDC Analyst Report

Press Ganey Forsta Recognized as a Leader in IDC MarketScape for Voice of Customer Platforms

Get the IDC MarketScape excerpt to see why Press Ganey Forsta has been recognized as a leader.

IDC MarketScape reports are widely used by enterprise buyers to evaluate technology vendors. We believe this recognition reflects the strength of our unified strategy, our Human Experience (HX) platform, and the work across our teams to bring together multiple capabilities into a single, scalable solution.

Download the IDC MarketScape excerpt to find:

• Current trends in the Voice of Customer market and strategic advice for VoC technology buyers
• Press Ganey Forsta’s key strengths, including deep proprietary data assets, advanced AI and analytics, industry-specific expertise, and flexible in-house partnership model.

Why Press Ganey Forsta?

The Human Experience (HX) platform from Press Ganey Forsta is a unified, AI-powered experience and research technology platform that helps organizations understand and improve the full range of human interactions with their brand, service, and workforce. It brings together customer, employee, patient, brand, and market research data into a single hub so teams can see the complete experience picture rather than fragmented insights in silos.

The HX platform enables omnichannel listening — gathering feedback from surveys, social listening, digital communities, behavioral data, operational systems, and more — so organizations capture what people say and do across every touchpoint. This breadth of listening ensures leaders don’t miss critical moments that shape overall experience.

Advanced AI and analytics then help turn insights into action by analyzing large volumes of structured and unstructured feedback, surfacing trends, prioritizing issues, and recommending next steps. Integrated visualization and reporting tools make insights accessible across teams, while workflow and action-management features help translate data into targeted improvements that drive outcomes like increased satisfaction, loyalty, and operational performance.

IDC MarketScape: Worldwide Voice of the Customer Applications 2025–2026 Vendor Assessment, #US53061225, December 2025