Press Ganey Forsta recognized as a Leader in 2025–2026 IDC MarketScape for Worldwide Voice of the Customer Appli cati ons Recognition highlights deep data assets and AI expertise Press Ganey Forsta, a leading global provider of AI-powered experience technology, data analytics, and insights, today announced it has been named a Leader in the IDC MarketScape: Worldwide Voice of the Customer Appli cati ons 2025–2026 Vendor Assessment (#US53061225, December 2025). The IDC MarketScape evaluated Voice of the…
What is Forsta CATI ? Forsta CATI is the telephone interviewing module of Forsta Survey , our flexible, multi-mode solution for Market Research, Voice of the Customer and Employee programs. Forsta CATI is used by some of the world’s largest Market Research organizations and is built on over 30 years of experience in providing business critical…
Sometimes simply maintaining the status quo is the easiest thing to do. If it ain’t broke, don’t fix it, right? But, if you are simply maintaining the status quo, how do you know there’s no room for improvement? For example, when was the last time you thoroughly evaluated the technology that supports your CATI operations?…
The role of a CEO is a multi-faceted one at the best of times. There are always hundreds of decisions vying for your attention, and all of them are critical to the person raising them. In the current environment, everything is magnified. Small challenges can become big issues, and the physical distance between colleagues can…
A missed delivery. A broken experience. A simple question that goes unanswered. None of these moments define customer experience on their own but how quickly you respond to them does. Wait too long, and that gap fills with frustration. Stretch it further, and it turns into churn. Leave it unanswered, and it becomes distrust. That’s…
When Apple releases a new iOS update, most organizations think about user experience, app compatibility, or security. But iOS 26 introduced a quieter shift; one that’s already impacting how brands collect feedback at scale. As this rollout includes features like “Screen Unknown Senders,” short message service (SMS)-based outreach, which has long considered one of the most effective channels for customer feedback, new sources of…
AI has become impossible to ignore in market research. That part is obvious. What’s less obvious is what AI efficiency actually means in practice. This isn’t just a story about faster survey programming, quicker summaries, or dashboards that build themselves. That’s only part of the picture. The bigger pressure now is that market research teams…
Your customers aren’t holding back. They’re telling you what’s working, what’s broken, what’s confusing, and what’s costing you trust. They’re saying it in surveys, chats, reviews, support transcripts, emails, and call center notes. The signal is there. In most CX programs, the problem is not a lack of feedback, but the lag that follows. Too…
Webinar synopsis: From automation to agentic, AI is changing how organizations collect insights, but the real advantage comes from how fast teams can turn those insights into action. Customer experience and market research teams face many of the same challenges today: Shrinking resources, growing data volumes, and rising expectations to prove impact. With AI we’re…
Agentic AI is starting to show up across the research landscape – in product demos, vendor roadmaps, and conversations about what the next phase of automation might look like. The shift introduced by agentic AI isn’t simply about generating smarter outputs. It’s about connecting tasks across a project – allowing information to move from design through to analysis and…
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Get the full report to see why Press Ganey Forsta was recognized as a Leader—for the fourth consecutive time. Gartner® has once again named Press Ganey Forsta a Leader in the 2026 Magic Quadrant for Voice of the Customer (VoC) Platforms, a recognition we believe solidifies our position as a trusted partner in experience measurement,…
Market research agents Clearer insights. Fewer reviews. Faster decisions. Research agents streamline the entire research process — setup, validating, computing, reporting, and refining — cutting production time, strengthening insight clarity, and delivering decision-ready stories 50% faster. Watch a demo Trusted by top researchers worldwide Select TabResearch Agent For stakeholdersMetadata Agent Turn complex data into decision-ready stories Research teams are under pressure…
Recognition marks the fourth consecutive time the company has been positioned as a Leader. [CHICAGO, MARCH 10, 2026] – Press Ganey Forsta, a leader in experience measurement, data analytics, and insights, today announced its recognition as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms. This marks the company’s fourth consecutive time being named a Leader, highlighting the company’s continued position as a Leader and the strength…
Forsta introduces purpose-built market research agents that accelerate time to insight by 50% New AI agents embed intelligence across the research lifecycle, streamlining setup, analysis, and reporting Forsta, a Press Ganey company and a leading provider of experience measurement, data analytics, insights, and market research technology, today introduced new AI agents in Research HX. The AI-powered agents help research teams meet rising demands for speed…
GGet the IDC MarketScape excerpt to see why Press Ganey Forsta has been recognized as a leader. IDC MarketScape reports are widely used by enterprise buyers to evaluate technology vendors. We believe this recognition reflects the strength of our unified strategy, our Human Experience (HX) platform, and the work across our teams to bring together…
AI agents are here, ready to help you serve up the perfect insights morsel for your audience. Stakeholders may be judging your methodology. But they are certainly judging what they can see. They’re judging your speed and your slides. They don’t see the careful sampling or the hours you spent cleaning verbatims. They see the headline, judge at one chart, and make a sweeping generalization at one color palette. Perhaps not the most helpful at…
Three years on since the launch of consumer-facing Large Language Models (LLMs), and the AI conversation has travelled from amazement to business function. The initial launch was thrilling; the future is still tantalizingly close with new developments every month, and nowhere is the AI shockwave more exciting than in the world of market research. So,…
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Storage King leverages the HX platform’s AI capabilities to consolidate customer feedback and drive positive change across 200+ lo cati ons Forsta, a Press Ganey company, today announced that Storage King, one of Australia and New Zealand’s leading self‑storage providers, has selected the Human Experience (HX) Platform to power the next stage of its customer experience (CX) strategy. The move gives Storage King’s CX team access to AI‑infused analytics,…