Why is dashboard design so important? Because you can build a dashboard with perfect data, brilliant visuals, and spot-on metrics… and still find no one’s using it. Why? Because it didn’t land. It didn’t spark curiosity.It didn’t feel simple or clear.It didn’t make the story obvious. That’s why step one in any good dashboard strategy…
When Apple releases a new iOS update, most organizations think about user experience, app compatibility, or security. But iOS 26 introduced a quieter shift; one that’s already impacting how brands collect feedback at scale. As this rollout includes features like “Screen Unknown Senders,” short message service (SMS)-based outreach, which has long considered one of the most effective channels for customer feedback, new sources of…
The challenge UniCredit Bank Hungary set out to become a truly customer-centric bank — but experience insights were fragmented across customer, employee, operational, and digital systems. Without a unified view, teams struggled to identify root causes, prioritise improvements, or clearly link CX initiatives to measurable business impact. To move forward, UniCredit needed to connect every…
AI has become impossible to ignore in market research. That part is obvious. What’s less obvious is what AI efficiency actually means in practice. This isn’t just a story about faster survey programming, quicker summaries, or dashboards that build themselves. That’s only part of the picture. The bigger pressure now is that market research teams…
AI has changed the rules of CX. But most organizations are still reacting, not predicting. Enterprises today have more customer data than ever before. Surveys, behavioral signals, operational metrics, and employee feedback flow continuously. Yet despite this visibility, leaders still struggle to anticipate churn, protect revenue, and act before risk escalates. The issue isn’t a…
Market research agents Clearer insights. Fewer reviews. Faster decisions. Research agents streamline the entire research process — setup, validating, computing, reporting, and refining — cutting production time, strengthening insight clarity, and delivering decision-ready stories 50% faster. Speak with an expert Intelligence embedded across the research lifecycle Metadata Agent Automatically review labels, filters, and question types. Reduce human error…
The challenge For global footwear leader Foot Locker, customer interactions were expanding faster than insight could keep up. Feedback and performance data lived in silos — store surveys, digital analytics, app behavior, point-of-sale, returns, and operational KPIs were all reviewed separately. The brand needed a way to unify signals and turn insight into action at…
Your customers aren’t holding back. They’re telling you what’s working, what’s broken, what’s confusing, and what’s costing you trust. They’re saying it in surveys, chats, reviews, support transcripts, emails, and call center notes. The signal is there. In most CX programs, the problem is not a lack of feedback, but the lag that follows. Too…
Webinar synopsis: From automation to agentic, AI is changing how organizations collect insights, but the real advantage comes from how fast teams can turn those insights into action. Customer experience and market research teams face many of the same challenges today: Shrinking resources, growing data volumes, and rising expectations to prove impact. With AI we’re…
Agentic AI is starting to show up across the research landscape – in product demos, vendor roadmaps, and conversations about what the next phase of automation might look like. The shift introduced by agentic AI isn’t simply about generating smarter outputs. It’s about connecting tasks across a project – allowing information to move from design through to analysis and…
Select TabAllAd hocBrand trackingCustomer experienceEmployee experienceMystery shopperSyndicated reports Misono Employee Experience Junicom (EX) Employee Experience StayLux hotels Customer experience Neptune cars Customer experience FlyNow (CX) Customer experience Hotel Customer experience CarFix Customer experience CarFix v.2 Customer experience FlyNow Brand tracking Global solutions Brand tracking Airways Brand tracking Global track Brand tracking Chico’s cantina Brand tracking…
Forsta Plus Forsta Plus, a comprehensive technology solution for experience measurement, data analytics, and insights. Clients can access Forsta Plus and support links below. Australia Canada Germany Germany (cloud) United Kingdom United States Forsta Plus Reportal Australia Canada Germany Germany (cloud) United Kingdom United States Forsta Plus Support E-learning (LMS) KnowledgeBase
Forsta’s Organizational Health Assessment Unlock organizational health to fuel performance. Introducing the Organizational Health Assessment (OHA). Your blueprint for building a high-performing, resilient organization. Backed by decades of organizational science and powered by Forsta’s HX Platform, the OHA goes deeper than traditional EX surveys. Instead of just telling you how employees feel, it uncovers how your…
Episode 08: Sven Gierlinger | Northwell Health Can a patient transform the healthcare industry? When it comes to healthcare, the patient experience goes beyond just the physical. Sven Gierlinger, Chief Experience Officer at Northwell Health, is the vanguard of change in patient experience at Northwell Health, New York’s largest healthcare provider. In conversation with Forsta CEO Kyle Ferguson, Sven reveals how his personal experience as a patient, and some learnings…
The challenge For global optical retailer Specsavers, surveys alone were no longer enough. Response rates were dropping, insights were scattered, and teams lacked a clear picture of what customers actually experienced. To keep pace with rising expectations, Specsavers needed to move beyond measuring CX and start activating it. The solution With the help of Forsta,…
Get the full report to see why Press Ganey Forsta was recognized as a Leader—for the fourth consecutive time. Gartner® has once again named Press Ganey Forsta a Leader in the 2026 Magic Quadrant for Voice of the Customer (VoC) Platforms, a recognition we believe solidifies our position as a trusted partner in experience measurement,…
Market research agents Clearer insights. Fewer reviews. Faster decisions. Research agents streamline the entire research process — setup, validating, computing, reporting, and refining — cutting production time, strengthening insight clarity, and delivering decision-ready stories 50% faster. Watch a demo Trusted by top researchers worldwide Select TabResearch Agent For stakeholdersMetadata Agent Turn complex data into decision-ready stories Research teams are under pressure…
Beyond traditional VoC: Building a connected listening strategy for modern CX For years, Voice of the Customer (VoC) programs have been the foundation of customer experience strategy. But today, that foundation is under pressure. Survey response rates are declining, customer journeys are more fragmented, and some of the most valuable experience signals remain disconnected from…
Press Ganey Forsta recognized as a Leader in 2025–2026 IDC MarketScape for Worldwide Voice of the Customer Applications Recognition highlights deep data assets and AI expertise Press Ganey Forsta, a leading global provider of AI-powered experience technology, data analytics, and insights, today announced it has been named a Leader in the IDC MarketScape: Worldwide Voice of the Customer Applications 2025–2026 Vendor Assessment (#US53061225, December 2025). The IDC MarketScape evaluated Voice of the…
Forsta introduces purpose-built market research agents that accelerate time to insight by 50% New AI agents embed intelligence across the research lifecycle, streamlining setup, analysis, and reporting Forsta, a Press Ganey company and a leading provider of experience measurement, data analytics, insights, and market research technology, today introduced new AI agents in Research HX. The AI-powered agents help research teams meet rising demands for speed…