GGet the IDC MarketScape excerpt to see why Press Ganey Forsta has been recognized as a leader. IDC MarketScape reports are widely used by enterprise buyers to evaluate technology vendors. We believe this recognition reflects the strength of our unified strategy, our Human Experience (HX) platform, and the work across our teams to bring together…
AI agents are here, ready to help you serve up the perfect insights morsel for your audience. Stakeholders may be judging your methodology. But they are certainly judging what they can see. They’re judging your speed and your slides. They don’t see the careful sampling or the hours you spent cleaning verbatims. They see the headline, judge at one chart, and make a sweeping generalization at one color palette. Perhaps not the most helpful at…
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Webinar synopsis: AI is reshaping the retail customer experience, but consumer trust, adoption, and expectations aren’t evolving at the same pace. Based on findings from Forsta’s latest Retail Pulse research, this webinar explores how shoppers are actually using AI today, where it’s adding value, and where it’s creating friction. Join us for a data-driven discussion…
human experience
AI-powered text analytics solution builds custom models in minutes accelerating time-to-insight across industries Forsta, a leading provider of experience measurement, data analytics, and insights, has launched Narrative HX, an AI-powered solution for unstructured feedback analysis. Narrative HX turns raw feedback into structured insights—highlighting common pain points, signals of trust or concern, and the factors driving customer decisions—and delivers those insights directly into summaries,…
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research workflows
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AI myths
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The future doesn’t matter. It’s what you do today that will allow you to excel in the dynamic, thrilling, and sometimes turbulent market research ecosystem. AI and automation are rewriting what it means to deliver value. Stakeholders cry out for insights yesterday, driven by their own speed and cost pressures. Data is everywhere and access…
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Decipher
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Power complex surveys with ease. Decipher is the leading survey platform for top researchers worldwide. Built for speed and scale, it delivers faster, deeper insights with the precision experts need and the flexibility teams love. Any survey. Any complexity. Run quick tests to global trackers with drag-and-drop ease or full-code control, advanced logic, rich media,…
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