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Don’t take feedback at face value When times are tough, you need to do more with less. But understanding your customers on a rich, human level is the key to making the right decisions at the right time. So how can you get those insights without losing sight of the bigger economic picture? We show…
what is data visualization, what is data visualization, why use data visualization
Gain deep insight into attitudes and behavior The ability to build and maintain a high-quality panel is a critical component for market research firms and many Customer Experience programs. So, you need technology to make sure you can develop and maintain high-quality panels with powerful, yet easy-to-use sampling feature that get you the rapid response…
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Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build a deeper customer experience capability; PA Consulting acquired Sparkler,…
In the large toolbox of feedback techniques, the diary study holds prime position. Why? Because it’s the one technique that really lets you see the world as your customers see it. In the moment, in the right context, at the right time. Most other techniques rely on some level of recall, but diary studies record customers’ opinions and feelings while they experience your product or service. That means diary…
Gloves off Are you running focus groups? Got the features you need? Ten hard-hitting questions. 1. Want to avoid fiddly downloads? Forsta InterVu runs in the respondent’s browser. No plugins. No downloads. Just hit it. 2. No such thing as a free lunch? Forsta InterVu is based on Adobe Connect 12. It’s not free, but…
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At Forsta, we get to see both sides of the research and experience industry. Not only do we work with hundreds of research agencies around the world; we also work with some of the world’s most dynamic and forward-thinking client organizations. Many of the world’s largest companies use our technology to understand their audiences, identify…
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