How to optimise your customer experience strategy – the 7 secrets What is a customer experience strategy? It’s where you lay out how you’re going to make every single customer experience with your organization the best it can be. This customer experience strategy should cover your entire organization, from product, marketing, and sales to customer…
Fully integrated research management platform As custodians of a company’s knowledge on customers and markets, market research teams are critical to a company’s long term success. Forsta is the leading technology platform used around the globe to transform research into a source of competitive advantage. “A related benefit from Forsta has been the enhanced profile…
What are dynamic questions? Dynamic is a word we use often in marketing and business—it signifies change, activity and progress. In the market research world, dynamic questions and elements push progress by providing a graphical and interactive way for researchers to capture respondent data in online surveys. Instead of using standard HTML inputs, such as…
Forsta, an industry-leading global provider of market research, customer experience (CX) and employee experience (EX) technology, today announced the launch of its Human Experience (HX) Partner Program for Market Research Agencies (MRAs). This comprehensive program will enable MRAs to offer their clients fully white labeled, integrated Voice of the Customer (VoC) programs hosted on the…
what is employee experience, Phebi, customer insights
Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Salesforce, you can optimize all your customer interactions throughout the customer lifecycle, by integrating Forsta…
NPS Score, what is a good nps score, nps scores, nps score meaning, nps score calculation
CX professionals, prediction, cx customers
At Forsta we begin with the premise that behind every data point is a person, a real human being. You need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. The future of technology will transcend silos,…
Building a culture and roadmap for Human Experience Insights is a significant undertaking. For some organizations, it is an ongoing journey; for others, it involves some fundamental transformations. Every day, we support thousands of customers at different stages along this journey. The most successful and the most advanced share a number of common features. Read…
“I never expected to spend so much time in the weeds.” There has been steep growth in the volume and variety of data sources for Experience and Research teams: behavioural data, social posts, reviews, video transcriptions, text analytics, CRM records… But more signals bring more noise: data are in different formats and time periods; it’s…
“I want other teams to get closer to customers. But we have to clean up the mess when they do it badly.” In many organizations, there is a growing demand to ‘democratize’ access to research tools, data and insights about customers. This can often be a double-edged sword for Experience and Insights leaders, but let’s…
We’re pleased to announce that TMC, a global, integrated media company, has named Forsta Studio as a 2022 CUSTOMER Product of the Year Award winner for its exceptional innovation. The award recognizes products that enable their clients to meet and exceed the expectations of their customers. Forsta Studio is just one of the tools to…
Crunch words into numbers Customers have already told you how to grow, yet their answers are scattered everywhere. Over social media, hidden in emails, buried in chat logs, call records and survey responses. Forsta enables you to structure that data and gain insight to measure, understand and act on. Adding a touch of humanity For…
When should sliders be utilized? Sliders are effective when there is a need to make a fine distinction between items. In a five-point agreement scale, a slider could allow distinction between “agree slightly” and “agree strongly”— allowing rank order information for items that would be equally rated in a less granular scale. A slider is…
The business benefits of a customer experience program have been proven by a wide range of organizations who have embraced the Voice of the Customer early, including: Spotting new delivery issues early Identifying emerging trends Reducing operational costs by addressing common customer support issues Developing product innovations based on the wealth of customers’ ideas Understanding…
For marketers and advertisers, developing and building a brand is all about connecting with and understanding the customer base. Successful brands have an identity; whether that be the perception of trust, reliability, or a positive feeling; they can have personality or convey purpose, and consumers stay loyal to the brands they relate to. Regular feedback…
Insight and action from your mobile phone Information drives businesses. So, shouldn’t your most important information be readily available – even when you are on the go? What is Forsta Go? With Forsta Go, you can surface your most important insights, share it with your colleagues and take action, all from your mobile phone. Forsta…
What is Forsta CAPI? Forsta CAPI (Computer Assisted Personal Interviewing) is designed for face-to-face or field interviewing. It is a module of the HX Platform, an end-to-end solution that enables you to manage every step of the survey lifecycle, from multi-channel survey creation and deployment to panel management, data processing, online reporting, analysis, and alerting….
Turn digital journeys into real-time insights What is Forsta Digital Feedback? Forsta Digital Feedback help you turn digital journeys into real-time insights. Your website and your company’s apps, can be a powerful source for collecting feedback. Your desktop website & mobile web: With Forsta, you can launch unobtrusive, highly-targeted intercept surveys that work on any…