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Employee experience

What is Voice of the Employee?

They say it’s all about the customer. But is it really? What about employees? Gathering the Voice of the Customer is vital for any organization, but the Voice of the Employee gives an equally important viewpoint. Understanding how your staff feels about your company can give you deep insights on what works and what doesn’t, what could be easily fixed and what could make life easier for them and for your customers.  

What is Voice of the Employee?
Case study

Plugging the holes with B2B International in Wolseley’s customer journey

Plugging the holes with B2B International in Wolseley’s customer journey Tools used Survey design  Feedback and data collectionGenius and computer assisted telephone interviewing  B2B selling can be a brutally competitive business. Our Forsta platform gave B2B International the insights to gain an edge with one of their clients, Wolseley UK.   The challenge How to stand out with high customer service, […]

Plugging the holes with B2B International in Wolseley’s customer journey
White paper

Traditional marketing is dead. It’s about experience.

Traditional marketing is dead. It’s about experience. 84% of customers say being treated like a person, not a number, is very important to winning their business. Digital transformation. Voice of the Customer. Big Data. Customer Experience. Data-driven, customer-driven Business. Today’s businesses and brands face more disruptors today than they have since the industrial revolution with […]

Traditional marketing is dead. It’s about experience.
News

Forsta enhances data visualization and reporting capabilities on its SaaS platform

Forsta enhances data visualization and reporting capabilities on its SaaS platform to further support the market research and CX insights industries New features unveiled to better integrate data visualisation tools NEW YORK, OSLO, Norway and LONDON, OCTOBER 7, 2021 Forsta, the leading Customer Experience and Research Technology company, today announced updates to its award-winning data visualization SaaS platform for the […]

Forsta enhances data visualization and reporting capabilities on its SaaS platform
Customer experience

What is Voice of the Customer (VoC)?

What is Voice of the Customer (VoC)? Annoyed about yet another survey in your inbox? Do you wonder if anyone is really listening? Customer surveys are a vital part of Voice of the Customer (VoC) programs so it’s not a waste of time. Whoever’s sending those surveys to you, they are listening! Well, most of them are. VoC programs helps organizations listen to and engage with their customers so they can respond to their […]

What is Voice of the Customer (VoC)?
News

Forsta launches studio canvas, its advanced data visualization and storytelling solution for enterprises

Forsta launches studio canvas, its advanced data visualization and storytelling solution for enterprises The offering enables CX and EX professionals to easily create dynamic representations of their data to democratize actionable insights and create awareness across their organizations CHICAGO – May 9, 2023 – Forsta, a leading global provider of market research, customer experience (CX), […]

Forsta launches studio canvas, its advanced data visualization and storytelling solution for enterprises
Customer experience

What is brand perception and how to measure it?

There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.

What is brand perception and how to measure it?