To all of our customers and partners: As the crisis continues to unfold in Ukraine, our thoughts and prayers go out to all those affected by these tragic events, and in particular to the people of Ukraine, as well as those with family and friends impacted. To show our support and unity, Forsta has…
Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is robust. In 2022, the global insights industry expanded by 12% to reach almost $130bn in turnover. Sources are changing. Market research data is being combined with signals from digital analytics,…
Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Bringing it together Multiple sources can pump data into our data hub. Survey data, advertising spend, sales, social media…
The importance of CX has grown suddenly and dramatically since 2019, with the COVID-19 pandemic accelerating customer expectations for digital interactions and services. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in their organization. Against this backdrop there has never been a…
forsta customer experience
What was the very first thing you did this morning? Think back to the moments before your morning coffee and maybe before you even got out of bed. Don’t remember? Perhaps this will help. For many of us, 50% of smartphone owners to be exact, the very first thing we do every morning, is grab…
A leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer – to accelerate innovation in the global healthcare experience industry Healthcare powerhouse to supercharge its product offering and uncover deeper insights for clients with Forsta’s Human Experience (HX) technology Press Ganey, a renowned leader in patient, member, employee and consumer experience across…
Webinar synopsis: What do customers expect from brands and organizations in a post-pandemic environment? How can companies prepare to meet these new demands? Hear Forsta’s VP of CX Consulting Chris Brown, and guest speaker, Judy Weader, a Senior Analyst with Forrester, as they discuss this year’s top predictions for customer and employee experiences. This webinar…
Webinar synopsis: According to Forrester, digital customer service interactions are due to increase by 40% through 2021. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in their organization. So, how’s Customer Experience faring in the midst of such a shift in the…
Webinar synopsis: Covid changed so many things in our world beginning in March 2020. Among them, it changed when we could leave our homes, where we went when we did, how we purchased what we needed to live, and how all this was delivered to us. In this webinar, we talk about how the pandemic also…
CEM software – or Customer Experience Management software – refers to the suite of software solutions that help organizations monitor their relationships with their customers, analyze the insights from feedback and other relevant data (e.g. behavioral, purchase history), and take action in order to improve the customer experience. Does CEM software help your business? This type…
Webinar synopsis: Voice of the customer. At its core, we can all agree it is exactly what it says – giving your customer a voice – but what happens when you really dig into what VoC means within organizations and how it is implemented? Should we rather be talking about the larger bucket of “Customer…
Webinar synopsis: Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. Smart Market Researchers are increasing response rates by combining online with offline mobile app research using a single survey. Technology is at…
Webinar synopsis: How did a “side hustle” turn into a sought-after tool? As COVID-19 began to wreak havoc across our personal and professional lives, ENGINE Insights began surveying consumers and looked at third-party data to provide clients with a better understanding of the overall impact. The data came quick, came often, and was immense. ENGINE…
Webinar synopsis: Hear a powerful story of collaboration, with 10 partners across industries, over 650 participating cultural organizations, and 124,000 survey respondents, providing deep insights into the cultural landscape during the COVID-19 pandemic and insights to what the future can hold for this industry. COVID-19 has impacted almost every business and organization, cultural groups are…
Webinar synopsis: We brought together leaders from our Forsta Sample Marketplace partners for an educational discussion around the world of sample today. We covered many topics, ranging from APIs to quality checks but we quickly found that an hour wasn’t nearly enough. So to kick off 2021, we are back for Part 2 where we’ll…
Webinar synopsis: How can researchers derive context from open-end verbatims at speed and scale? Are there tools that can assist to drive more actionable insights without having to pour over responses manually? Hear Forsta’s VP of Global Sales, Manny Rodriguez, and guest speaker Taru Aalto, VP of Channel Sales and Partner Offerings at Lumoa discuss all…
Webinar synopsis: How do you build a CX program that works?We can’t avoid the elephant in the room. We are all living in verry differnt times. Covid-19 has hit the business industry like nothing else, except perhaps the recession of 2008. And the companies that came out well from that were the ones that focused…
How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the brand’s standing in the marketplace among…
According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a mobile phone, then finish the transaction on…