We’re pleased to announce that TMC, a global, integrated media company, has named Forsta Studio as a 2022 CUSTOMER Product of the Year Award winner for its exceptional innovation. The award recognizes products that enable their clients to meet and exceed the expectations of their customers. Forsta Studio is just one of the tools to…
Webinar synopsis: From Insights Professional to CEO and Serial Entrepreneur: A Fireside Chat with Kristin Luck Kristin Luck has the type of career most people dream of. She’s a successful research and tech entrepreneur who has founded and sold three companies; Founder of WIRe (Women in Research); President of global research organization Esomar; licensed investment…
Bupa Global know that supporting globally-minded individuals means thinking globally themselves. They have advisors, doctors and nurses based around the world, helping provide a multi-lingual service – giving customers the benefit of their international experience. To maintain this focus, they remain free of shareholders, re-investing profits back into the business. It fuels their drive to…
In this short video interview, Zancesca Spagnoletti, AVP Customer Experience at Philadelphia Insurance Companies provides tips on getting starting with a Voice of the Customer program, talks about highlights of the Customer Experience activities at Philadelphia Insurance Companies, and describes her experience of working with Forsta. Zancesca highlights the importance of getting not only executive…
The sheer scale and diversity of unstructured data sources is daunting. But those sources house valuable insights that can make an enormous difference in a competitive market. Ignoring them is not an option. They are critical to determining customer intent, keep abreast of vital market trends, or get early warning of product or service issues.In…
Crunch words into numbers Customers have already told you how to grow, yet their answers are scattered everywhere. Over social media, hidden in emails, buried in chat logs, call records and survey responses. Forsta enables you to structure that data and gain insight to measure, understand and act on. Adding a touch of humanity For…
For more than 90 years, Erie Insurance has been fulfilling its promise to customers to provide auto, home, business and life insurance rooted in the principles of honesty, decency, service and affordability. In an effort to ensure ERIE was providing its customers with a seamless, efficient experience when moving through the claims process, the organization…
We know that delivering high-quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. In fact, in a Harvard Business Review Analytical Services study, sponsored by Forsta, 98% of senior business leaders believe understanding customers is crucial to creating a relevant…
When should sliders be utilized? Sliders are effective when there is a need to make a fine distinction between items. In a five-point agreement scale, a slider could allow distinction between “agree slightly” and “agree strongly”— allowing rank order information for items that would be equally rated in a less granular scale. A slider is…
The business benefits of a customer experience program have been proven by a wide range of organizations who have embraced the Voice of the Customer early, including: Spotting new delivery issues early Identifying emerging trends Reducing operational costs by addressing common customer support issues Developing product innovations based on the wealth of customers’ ideas Understanding…
Why video open ends? Forsta’s survey platform enables respondents to submit video open ends, or a video capture via a webcam or mobile video camera. With the video open end, the respondent is asked to record and upload a video in response to a question or exercise in the survey. The idea here is to…
For marketers and advertisers, developing and building a brand is all about connecting with and understanding the customer base. Successful brands have an identity; whether that be the perception of trust, reliability, or a positive feeling; they can have personality or convey purpose, and consumers stay loyal to the brands they relate to. Regular feedback…
With the average number of mobile survey completes ranging from 30% to 60%, designing for mobile is not optional. In this most recent research on research, jointly conducted by Dynata, Forsta and MaritzCX, we explore the survey presentation of three commonly used question types: grids, Net Promoter Score, and lists. Using a multi-cell design, we…
Make your data mean something and craft infographics that can explain, inspire and convince people to act. Show the steps in a customer journey, shine a light on issues and reveal trends in your data that truly come to life. Transform your data It’s easy to build slick infographics. A drag-and-drop workspace and smart design…
Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feel explains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in average positive thoughts…
Expert support for your CX program Forsta professional services are organized by specialty to assist you with every stage of your CX program. CX consultants With an average of 17 years industry experience, our CX consultants provide best practice, advice and guidance. All focused on achieving your desired outcomes and providing value to your business….
Seamlessly collect feedback within your Mobile App Forsta has a plethora of mobile apps to meet all your business needs. We have apps for everything from consumer surveys branded to suit your style to on-the go reports and dashboards so you never miss a beat. But with more than 2.7 billion smart phone users around…
Insight and action from your mobile phone Information drives businesses. So, shouldn’t your most important information be readily available – even when you are on the go? What is Forsta Go? With Forsta Go, you can surface your most important insights, share it with your colleagues and take action, all from your mobile phone. Forsta…
What is Forsta CATI? Forsta CATI is the telephone interviewing module of Forsta Survey , our flexible, multi-mode solution for Market Research, Voice of the Customer and Employee programs. Forsta CATI is used by some of the world’s largest Market Research organizations and is built on over 30 years of experience in providing business critical…
What is Forsta CAPI? Forsta CAPI (Computer Assisted Personal Interviewing) is designed for face-to-face or field interviewing. It is a module of the HX Platform, an end-to-end solution that enables you to manage every step of the survey lifecycle, from multi-channel survey creation and deployment to panel management, data processing, online reporting, analysis, and alerting….