Don’t take feedback at face value When times are tough, you need to do more with less. But understanding your customers on a rich, human level is the key to making the right decisions at the right time. So how can you get those insights without losing sight of the bigger economic picture? We show…
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Webinar synopsis: Are you leveraging your local marketing to drive performance? Watch this on-demand webinar with Zack Hamilton, our Executive Practitioner, to learn how to make the most of your local marketing using an often untapped source of differentiation – your local reviews. Zack walks you through why you can’t afford to miss out on…
Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Apple Spotify YouTube The patterns behind the person: Why leaders need to know their best (and worst) customers In our 2nd episode, we talk to Dr. Peter Fader, one of the world’s foremost authorities on…
how has technology changed market research, how has technology changed market research
Webinar synopsis: In a sea of visualization tools, we get lost choosing the best tools to meet our needs. So how can you decide when to use business intelligence tools and when to use market research-specific tools? Join us and Alexander Skorka while he unpacks the different options when choosing reporting and dashboarding solutions. Some…
how to achieve customer success, how to be a successful CX professional
how to achieve customer success, how to be a successful CX professional
Capture, analyze and respond to customer feedback in real-time from a single, centralized hub. For the first time, you can easily capture and map all customer data from all your customer touchpoints into an intelligent hub. By moving beyond survey results and adding customer data such as call center interaction, social media and past-purchase information,…
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Let’s start with some context. According to Gartner, 80 to 90% of enterprise data is unstructured, and it’s growing at three times the rate of structured data. So, what does that mean? Well, it means we’re all sitting on a gold mine of data that’s becoming harder and deeper to dig into. This is especially true in…
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customer retention strategies, customer retention strategies, customer retention strategy, retention strategies for customers, strategies for customer retention
customer retention strategies, customer retention strategies, customer retention strategy, retention strategies for customers, strategies for customer retention
Webinar synopsis: Research agencies that combine leading-edge software with deep human expertise will be strongly positioned to create value for their clients – whatever the economic climate. But how do you execute this?And how do you maximise the Human Experience opportunity in a downturn? In this expert webinar and panel discussion we’ll share four strategies…
Webinar synopsis: 2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours. Join us to hear Mark A. Ratekin, Principal Consultant,…
Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma [1] – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been the catalyst for many of these new pressures. Nearly…