Forsta, a leading provider of experience measurement, data analytics, and insights, today unveiled enhanced and expanded AI capabilities within its Human Experience (HX) platform. The release of these new Forsta AI features builds on its5-year, $500M investment in the development of AI capabilities in its HX Platform. These advancements are designed to help organizations gain…
how to create a positive customer experience
automation in market research, what is agile market research, agile market research forsta
AI bias, what is agile market research, agile market research forsta
The rise of AI has led to a surge of excitement, anxiety, and confusion within the research industry. Agency leaders can reap the rewards of this new landscape with our five guiding principles for integrating AI into your strategies. From boosting operational efficiency to balancing the benefits with human oversight, practical approaches like demystifying AI,…
Sports apparel titan defines gold standard for global brand tracking with Forsta’s help Everyone knows this leading sportswear brand. But doesthe brand know its own reputation? This global sports apparel giant, with billions in revenue, faced challenges in tracking the health and perception of its brand on a global scale. The company lacked standardized reporting…
The proof is in the numbers 2.5 quintillion bytes of data are created every day. And by 2025, global data is set to reach 180 zettabytes – that is 180 trillion gigabytes. But, business leaders still don’t have the insights they need. The problem is that all this data is simply gibberish before it’s gathered,…
ai analysis, Customer relationships, Customer engagement, Brand storytelling, Customer service
ghost completes, Customer relationships, Customer engagement, Brand storytelling, Customer service
Leading market research technology developer Forsta has collaborated with top industry sample providers to eradicate fraudulent ‘ghost completes’ by launching a server-to-server (S2S) connection in Forsta Surveys, formerly known as Decipher. The new software ensures that survey findings are always accurate, measurable, and complete. The S2S connection creates a secure, direct link between Forsta, the…
synthetic data
direct to consumer, Customer relationships, Customer engagement, Brand storytelling, Customer service
direct to consumer, Customer relationships, Customer engagement, Brand storytelling, Customer service
Webinar synopsis: Join Rio SEO’s Ryan Weber and Tyler Ludwig to discover how Rio SEO’s Local Pages help you dominate local search and convert online searches into real-world customers. We’ll cover best practices for your website locators (store/dealer/agent locators), state pages, city pages, hyperlocal pages, and specialty pages that drive traffic and boost your bottom…
Emotional connections, Customer relationships, Customer engagement, Brand storytelling, Customer service
Emotional connections, Customer relationships, Customer engagement, Brand storytelling, Customer service
Emotional connections, Customer relationships, Customer engagement, Brand storytelling, Customer service
PG Forsta recognized by Gartner as a Leader for the 2nd time in a row PG Forsta, the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, today announced that it has been named by Gartner as a Leader in the Magic Quadrant…
LX priorities