Winning research agency strategies: Connecting research & human experience At Forsta, we get to see both sides of the research and experience industry. Not only do we work with hundreds of research agencies around the world; we also work with some of the world’s most dynamic and forward-thinking client organizations. Many of the world’s largest […]
Winning research agency strategies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on professional […]
Winning research agency strategies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma  – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been the […]
Winning research agency strategies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build a […]
Looking into the market research crystal ball: the biggest insights trends from Forsta AIR Awards winners
Looking into the market research crystal ball: the biggest insights trends from Forsta AIR Awards winners We love hearing what experts in market research have to say about the industry – especially when they are also our clients. That makes the Forsta Achievement in Insight and Research (AIR) Awards particularly special, and the recently announced […]
Market research dives into digitization to build resilience in the pandemic Research companies are showing a new level of enthusiasm for gathering insights digitally. Much of it’s due to the pandemic, but it made good business sense even before. The ‘new normal’ in research The pandemic has forced many sectors of the insight industry to speed up their existing digitalization programs or even adopt online methods for […]
I recently attended my first post-lockdown Quirks conference. Things were certainly different, but with good cause for optimism.