Winning strategies for research agencies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma  – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been […]
Winning strategies for research agencies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build […]
We explore how empathy is more than just paying lip service to the concept, how you can create empathy even when the (virtual) environment is against you, and how empathy can help you take your customer experience to the next level.
Winning strategies for research agencies: Connecting research & human experience At Forsta, we get to see both sides of the research and experience industry. Not only do we work with hundreds of research agencies around the world; we also work with some of the world’s most dynamic and forward-thinking client organizations. Many of the world’s […]
Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]
Looking into the market research crystal ball: the biggest insights trends from Forsta AIR Awards winners
Looking into the market research crystal ball: the biggest insights trends from Forsta AIR Awards winners We love hearing what experts in market research have to say about the industry – especially when they are also our clients. That makes the Forsta Achievement in Insight and Research (AIR) Awards particularly special, and the recently announced […]