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Thought leadership

Winning strategies for research agencies: Blended technology & services

Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]

Winning strategies for research agencies: Blended technology & services
Thought leadership

Winning strategies for research agencies: Process automation and efficiency

Winning strategies for research agencies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma [1] – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been […]

Winning strategies for research agencies: Process automation and efficiency
Thought leadership

Winning strategies for research agencies: premium advice and expertise

Winning strategies for research agencies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build […]

Winning strategies for research agencies: premium advice and expertise
Thought leadership

Market research dives into digitization to build resilience in the pandemic

Market research dives into digitization to build resilience in the pandemic  Research companies are showing a new level of enthusiasm for gathering insights digitally. Much of it’s due to the pandemic, but it made good business sense even before.  The ‘new normal’ in research  The pandemic has forced many sectors of the insight industry to speed up their existing digitalization programs or even adopt online methods for […]

Market research dives into digitization to build resilience in the pandemic