Integration brings focus groups, interviews, and ethnographic research together in one seamless solution Press Ganey Forsta, the leading provider of experience measurement, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, today announced expanded capabilities in Digital Diaries, now including built-in online focus groups. Digital Diaries is a…
insurance customer experience,customer service,insurance industry,customer journey,customer data
data democratization
CX programs have evolved, but are they evolving fast enough to meet business expectations? Join Forsta for a candid conversation on how leading financial services brands are using mature customer listening programs not just to gather feedback, but to activate it—powering decisions, breaking silos, and driving measurable change across the enterprise. You’ll learn: Why breaking…
insight story,visualization
Insurance HX: Listening smarter, acting faster Customer expectations are evolving and insurance providers are feeling the pressure. Policyholders want digital ease and personal connection. They expect fast, intuitive service and trustworthy support. Meanwhile, traditional CX programs built on lagging feedback and long surveys just can’t keep pace. It’s time to rethink listening. Insurance HX is your new blueprint for experience success….
CX dashboards,customer experience dashboards,voice of customer dashboards,actionable dashboards,customer insights dashboards,customer journey analytics,CX metrics
Misperceptions
Qualitative research,AI in qualitative research
Visualizations,data visualization
cx programs matter, Customer relationships, Customer engagement, Brand storytelling, Customer service
future of customer experience, Customer relationships, Customer engagement, Brand storytelling, Customer service
research tech rollouts,technology
Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, today announced the appointment of Luke Williams as Chief Customer Experience and Research Officer. Williams will lead enterprise customer experience and research strategy, reporting directly to Kyle Ferguson, CEO of Press Ganey Forsta’s cross-industry division. A recognized voice in customer-centric transformation, Williams…
future of customer experience, Customer relationships, Customer engagement, Brand storytelling, Customer service
Harris Poll is a trailblazer in market research, offering clients a blend of custom research, syndicated studies, and thought leadership. From brand tracking and message testing to ad effectiveness studies, their work delivers the insights businesses need to thrive. Harris started working with Forsta years ago, leveraging its tools to simplify the process from data…
Webinar synopsis: Tune in for a deep dive into the smartest way to evaluate, select, and secure the right research technology for your organization. We will expose the most common pitfalls, break down the key buying criteria, and show you how to build a rock-solid business case that wins executive buy-in. Watch webinar
Simple, scalable, human: The new CX standard AI is transforming customer experience—and it’s doing more than just automating tasks. Today’s CX leaders are under pressure to do the impossible: deliver deeply personalized experiences, at scale, across every channel—without sacrificing quality or empathy. Legacy tools weren’t built for that. The result? Missed signals, survey fatigue, and…
cx for market research
future of customer experience, Customer relationships, Customer engagement, Brand storytelling, Customer service